Branding Archives - Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Expert Agent Group – Join our free group and connect with other passionate real estate agents in unlocking the secrets to becoming a hyperlocal expert through geographic farming and community focused strategies. Discover proven strategies, collaborate with like-minded professionals, and access exclusive resources to help you excel in your local market.

Join at www.facebook.com/groups/theexpertagent

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!www.LaunchYourFarmTraining.com/waiting

About Our Guest

Patti Sampson – CRM and Drip Campaign Specialist

HI, I’M PATTI SAMPSON – CRM & DRIP CAMPAIGN STRATEGIST

Hi Agent friend… it’s Patti here and I am a real estate Real Estate Agent too.

In 2004, when I got my license, I got stuck in the the up-and-down cycle of agent life… showing homes, taking listings, running to my desk to write contracts, taking care of kids as a single mom, and then… at the end of the day (when I was exhausted), I still had to call/prospect my leads so they would not forget about me so I could keep my pipeline constantly full. Sound familiar?

I was fortunate to have generated thousands of leads in a competitive market, but I also had to learn how to efficiently and consistently prospect those leads so I could stay top-of-mind and convert those leads to closings fast (’cause feeding my kids was kind of important, if you know what I mean).

It was then my REAL ESTATE DRIP MAIL was born and my engagement system quickly soared me to the top of the leader board!

Today, as one of the top real estate marketing companies, I am seriously passionate about sharing my system (within any CRM).

If you are struggling, it’s time to make a change and I can help you! On this page are several options to help you get a grip on the unforgiving-real-estate-agent-cycle once and for all.

Remember… leads alone won’t grow your bank account! THE MONEY IS IN THE FOLLOW-UP!

http://RealEstateAgentBook.com

The post Mastering Real Estate Automation: A Success Story – Episode 116 – Patti Sampson appeared first on Launch Your Farm.

Beyond the Beard: Real Estate Lessons from a 20+Year Veteran – Episode 115 – Peter Porcelli

FarmerRyan — Thu, 17 Aug 2023 20:45:00 +0000

Episode 115 – Peter Porcelli

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Welcome back to our 115th episode of the Launch Your Farm Show where I interview Peter Porcelli who is the self professed “weird beard” of real estate.

Today Peter shares some of the lessons he’s learned after having his real estate licence for over 20 years. From being an agent, to a broker, to owning a brokerage and now coaches and trains agents on his proven and unique systems.

From beard hygiene, painful mistakes, real estate systems, how to be yourself in this business and sharing wisdom from his book, this episode promises an abundance of insights that are sure to resonate with everyone.

In this episode, Peter and I talk about:

• Why it’s critical for agents to learn how to generate business so you can actually SELL homes.

• Peter shares how the mistakes agents make at the beginning of their career can shape what direction they head in and how you can avoid the worst mistakes!

• What Peter has learned about language and sales dialogues and how it can drastically affect your success in this business.

• A SUPER easy way to use your personality, props and other strategies to stand out from your competition in a listing appointment to win more deals.

• How he helps agents learn scripts and processes through the use of super helpful workflows and tools to become a top notch agent.

• Plus a ton of other ideas that you can use to grow your geographic farm!

Last Piece Of Advice:

““It helps to have the RIGHT advice! Consider the source of the advice you are getting.““

Your Best Book

Check out Peter Porcelli’s favorite book at the moment.

“The Politically Incorrect Real Estate Agent Handbook” by Peter F. Porcelli Jr.

To get a copy you can order it here:

Connect with Peter Porcelli:

On his website where you can find out more about him, his book, his training programs and his other products. https://www.peterfporcellijr.com

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

Join at www.facebook.com/groups/theexpertagent

About Our Guest

Peter Porcelli – The Weird Beard Of Real Estate

Peter F. Porcelli, Jr. was born at an early age, and is on a mission to help real estate buyers and sellers by helping the agents who serve them.
Since May 2002, he’s hung his real estate license with two national and three local brokerages (all in Georgia). He’s served as the qualifying broker (boss of the brokerage) at two companies (one national and one local).

https://www.spheresocialmedia.com/home?am_id=ryan600

The post Beyond the Beard: Real Estate Lessons from a 20+Year Veteran – Episode 115 – Peter Porcelli appeared first on Launch Your Farm.

Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr

FarmerRyan — Thu, 27 Jul 2023 14:57:12 +0000

Episode 113 – Oliver Borr

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Welcome back to our 113th episode of the Launch Your Farm Show where I interview Oliver Borr who is a real estate marketing coach and founder of Sphere Social Media.

Today Oliver shares how many agents misunderstand marketing and get it all wrong. We talk about how to find your ideal clients and build marketing systems that can provide you an abundance of leads when you understand the fundamentals. His basic framework is built on the following foundation. Set up your brand, automate your processes and systems and then scale your business through prospecting.

In this episode, Oliver and I talk about:

• Why it’s critical for agents to build out systems that are automated so that they can focus on the most dollar-productive activities.

• Oliver shares how he compares dating and highschool to real estate and how this simple analogy can make you a better agent.

• What Oliver has learned about choosing an ideal avatar so that your marketing and message reach the right people, at the right time and drastically increase your conversions.

• A SUPER easy way to use things you love and are great at and use that to focus on adding value to connect with your ideal clients.

• How you can achieve mastery in your business life by narrowing down on specific niche and going deep by focusing on adding as much value as you can.

• Plus a ton of other ideas that you can use to grow your geographic farm!

Last Piece Of Advice:

“Focus on yourself and your own business. Don’t try and shortcut it.And speak to authentic people that can give you real advice and real help from real experience.“

Your Best Book

Check out Oliver Borr’s favorite book at the moment.

“Expert Secrets” by Russell Brunson

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1401970605

USA – https://www.amazon.com/dp/1401970605

“Grit” by Angela Duckworth

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1443442321

USA – https://www.amazon.com/dp/1443442321

“Essentialism” by Greg McKeown

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0804137404

USA – https://www.amazon.com/dp/0804137404

Connect with Oliver Borr:

Check out his social media systems and marketing program and get special pricing as well. You can find it at

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!

About Our Guest

Oliver Borr – Real Estate Marketing Coach & Founder Of Sphere Social Media

First and foremost, Oliver is a husband and dad of 3 amazing kids. Oliver is a real estate entrepreneur, public speaker, and real estate marketing coach. He’s the host of The Real Marketer podcast, founder of inabox, a coaching company that helps real estate agents and brokers with their marketing and messaging, and creator of Sphere Social Media, a social media platform for real estate professionals that helps them create an entire week’s worth of content in as little as 10 minutes. He’s on a mission to empower real estate professionals all over the world to build the business of their dreams by teaching them how to market themselves effectively by using the right messaging, to attract the right people.

The post Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr appeared first on Launch Your Farm.

Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin

FarmerRyan — Thu, 13 Jul 2023 13:00:00 +0000

Episode 112 – Guillermo Serafin

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Welcome back to our 112^th episode of the Launch Your Farm Show where I interview Guillermo Serafin who’s a super experienced business consultant and strategist.

Today Guillermo shares how he’s learned to overcome so much adversity in his life and nearly 20 years in the real estate business and how he’s used that to his advantage. Guillermo has so many reasons that he could have just given up but after being born with congenital glaucoma, losing his vision at the age of 16, having 27 eye surgeries, growing up in project housing in LA, losing his father at the age of 2 and having a mother who didn’t speak English. But thanks to the way his mother raised him, he learned never give up and keep fighting.

This has translated into his business and life and has helped him develop his keys to success:

Positioning, Presence, Proximity and Possibility

In this episode, Guillermo and I talk about:

• Why it’s critical for agents to learn to correctly position themselves in the right situation so people see you as the best person to serve them at the highest level.

• Guillermo shares how to show up where your ideal clients are and be in the right place at the right time to build those relationships.

• What Guillermo has learned about getting in front of home owners by creating the right message geared specifically for your ideal clients.

• A SUPER easy way to segment your market to ensure you reach the right person with the right offer at the right time and drastically increase your conversions.

• How Guillermo achieved massive success by helping his clients learn what the possibility that matters to your customer the most. Not just give them a cookie cutter approach.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you aren’t willing to be the first in the office, and do the grind, it shouldn’t be a surprise why you’re not winning if you’re not winning.“

Your Best Book

Check out Guillermo Serafin’s favorite book at the moment.

“Traction” by Gino Wickman

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1936661837

USA – https://www.amazon.com/dp/1936661837

Connect with Guillermo Serafin:

On his calendar link – https://calendar.thesuccessboss.com Or find him on Facebook – https://www.facebook.com/guillermo.serafin.1

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Guillermo Serafin – Business Consultant and strategist

The truth of who we are is created through the sum of who’ve we’ve been. I am a success strategist that has been self employed since the age of 17. I have worked in various industries consulting others in every aspect of wealth and business. I am a constant student and a firm believer that the answers are out there for anyone determined enough to find them.

I am licensed as a mortgage, real estate, and insurance broker. I am a business coach/ consultant that specializes in out of the box thinking in order to generate out of this world results. I always tell people that with me, it’s never about that you can’t do something, it’s always about when you’ll do it.

Choice is the one most powerful tool we all have at our disposal. Some of us use this tool effectively and others need practice. I help with that practice, and for those already being effective I assist to get them to be masterful.

I started in the music business as an artist then grew to being a producer, studio owner, and label owner. I went to school for massage therapy and did that for 3yrs. I got in to real estate and got licensed for insurance as well. I ran brokerage operations for others and of my own. I consulted business owners both in and out of the real estate and financial space on everything
from marketing to systems and mindset and more. I am a partner in a Farmers Insurance agency.

I formalized my consulting into an offering for business owners of all sizes and in any industry and now operate The Cultyour Company, a full service consulting agency that offers do for you and with you packages. My goal is to facilitate opportunity through the various business ventures that I own and operate.

I am driven by helping others achieve what they previously thought was out of their reach. I plan to speak world wide to inspire and motivate. I have a top 100 ideal clients and plan to make that list a reality in the next ten years.

The post Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin appeared first on Launch Your Farm.

Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael

FarmerRyan — Thu, 25 May 2023 13:00:00 +0000

Episode 110 – Beatty Carmichael

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Welcome back to our 110^th episode of the Launch Your Farm Show where I interview Beatty Carmichael who is the founder of www.AgentDominator.com

Today Beatty shares how he took lessons from his marketing business in direct response marketing and applied it to his real estate marketing company helping agents reach six figures in under a year through direct response marketing and geographic farming.

Beatty has a real passion for marketing and has built an amazing business that uses post cards to help agents become a dominant player in their farm with proven and trackable marketing strategies.

In this episode, Beatty and I talk about:

• Why tracking results in your marketing is one of the most important things you can do in your business.

• Beatty shares how to shift your marketing from self-promotion, to marketing that actually generates leads and gets you in front of ACTUAL buyers and sellers.

• What Beatty has learned from marketing strategies outside of the real estate industry that he’s applied to our industry.

• A SUPER easy way to leverage video AND post card marketing with his “video fusion” marketing strategy.

• How Beatty has helped agents achieve total market share in their farms in under a year with extremely successful and targeted marketing.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Your Best Book

Check out Beatty’s favorite book at the moment.

“The Millionaire Real Estate Agent” by Gary Keller

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0071444041

USA – https://www.amazon.com/dp/0071444041

“Monopolize Your Marketplace” by Richard Harshaw

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1930771045

USA – https://www.amazon.com/dp/1930771045

Connect with Beatty Carmichael

On his site at www.AgentDominator.com and you can see the type of marketing he does and you can check out his podcast at www.GetSellersCallingYou.com

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Beatty Carmichael from AgentDominator.com

In 2012 Beatty Carmichael focused his company’s efforts exclusively on the real estate industry, and the beginning of Agent Dominator was birthed. Starting with geographic farming using postcard marketing, the objective was to help agents get more listings. In that pursuit, he mailed over 2 million postcards, conducted 21 split marketing tests, plus tested an additional 37 message variations, to determine what message, fonts, headlines and layouts actually worked best to get the most listings. By applying the results from these tests, many of his Realtor clients have earned around $100K or more in their first 12 months with postcard marketing alone.

Since the early days of geographic farming, Agent Dominator has expanded into other areas, developing its own cutting edge technologies that further increase more listings for its clients. Agent Dominator has also expanded from being focused solely on geographic farming to now helping agents increase sales and referrals from past clients and sphere of influence, to helping commercial brokers acquire new properties to sell … and able to offer a money back guarantee on the results it produces.

Beatty and his company have worked with some of the top Realtors in the country — individuals earning over $1 million a year GCI from personal production, to leaders of teams who do 100-300 transactions a year, and other teams that range from 800 to over 2,100 transactions a year. In addition to being the chief marketing expert, Beatty also publishes a blog and podcast named GetSellersCallingYou.com that is committed to helping agents get more listings by teaching them simple, best practices in marketing to do it.

The post Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael appeared first on Launch Your Farm.

Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas

FarmerRyan — Fri, 19 May 2023 13:51:10 +0000

Episode 109 – Albie Vas

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Welcome back to our 109^th episode of the Launch Your Farm Show where I interview Albie Vas from Keller Williams in Las Vegas.

Today Albie shares how he went from being an employee as a Microsoft engineer and quickly realized that working harder than everyone else in the company didn’t get him ahead, so he decided to jump into real estate and be his own boss.

Albie has learned to brand himself as the go to agent for Las Vegas, and today he shares a lot of the strategies he’s tried over the years and how he’s evolved his business and his brand.

In this episode, Albie and I talk about:

• Why agent to agent referrals are so important to his business and how you can leverage global connections to your business.

• Albie shares how he learned to stand out from the competition in a highly competitive market and build a strong value proposition that adds value and creates long lasting relationships.

• What Albie has learned from implementing things he’s super passionate about into his overall brand so that he stays relevant and keeps the referrals coming in.

• A SUPER easy way to use education and training to build an even stronger referral network. (And how to have fun doing it at the same time!)

• How Albie achieved the status as “Mr. Las Vegas” in the real estate world.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Connect with Albie Vas on all the socials at @AlbieVas

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Albie Vas from Keller Williams in Las Vegas

I have been a licensed real estate agent in Las Vegas for 15 years( 14 with KW) but have been involved in different aspects of real estate since 2004 when my wife became a licensed agent. I’m a BOLD Grad and Tech Ambassador for our office.

I’ve worked in the best conditions (when it felt as though everyone was handed a house), to the worse and toughest economic downfall that hit our market. These times enabled me to adjust my strategies in order to help my clients but also remain a successful agent, where I saw many of my colleagues leave the business.

All these obstacles I overcame have made me the successful agent I am today. Throughout my real estate career, I’ve also spoken on several panels regarding using the internet and other technology for real estate. My last speaking engagement was for the Oklahoma Association of Realtors, which encompassed the entire state.

In the past, I had the opportunity to assist in co-writing a book that’s on Amazon’s best sellers for Real Estate books. The book is called “Luxury Homes Selling Mastery” and I was honored to have been asked by the author for my input.