Competition Archives - Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Stuart Sutton with eXp Realty in Austin Texas

The post Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton appeared first on Launch Your Farm.

Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas

FarmerRyan — Fri, 19 May 2023 13:51:10 +0000

Episode 109 – Albie Vas

Listen On The Podcast

Welcome back to our 109^th episode of the Launch Your Farm Show where I interview Albie Vas from Keller Williams in Las Vegas.

Today Albie shares how he went from being an employee as a Microsoft engineer and quickly realized that working harder than everyone else in the company didn’t get him ahead, so he decided to jump into real estate and be his own boss.

Albie has learned to brand himself as the go to agent for Las Vegas, and today he shares a lot of the strategies he’s tried over the years and how he’s evolved his business and his brand.

In this episode, Albie and I talk about:

• Why agent to agent referrals are so important to his business and how you can leverage global connections to your business.

• Albie shares how he learned to stand out from the competition in a highly competitive market and build a strong value proposition that adds value and creates long lasting relationships.

• What Albie has learned from implementing things he’s super passionate about into his overall brand so that he stays relevant and keeps the referrals coming in.

• A SUPER easy way to use education and training to build an even stronger referral network. (And how to have fun doing it at the same time!)

• How Albie achieved the status as “Mr. Las Vegas” in the real estate world.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Connect with Albie Vas on all the socials at @AlbieVas

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Albie Vas from Keller Williams in Las Vegas

I have been a licensed real estate agent in Las Vegas for 15 years( 14 with KW) but have been involved in different aspects of real estate since 2004 when my wife became a licensed agent. I’m a BOLD Grad and Tech Ambassador for our office.

I’ve worked in the best conditions (when it felt as though everyone was handed a house), to the worse and toughest economic downfall that hit our market. These times enabled me to adjust my strategies in order to help my clients but also remain a successful agent, where I saw many of my colleagues leave the business.

All these obstacles I overcame have made me the successful agent I am today. Throughout my real estate career, I’ve also spoken on several panels regarding using the internet and other technology for real estate. My last speaking engagement was for the Oklahoma Association of Realtors, which encompassed the entire state.

In the past, I had the opportunity to assist in co-writing a book that’s on Amazon’s best sellers for Real Estate books. The book is called “Luxury Homes Selling Mastery” and I was honored to have been asked by the author for my input.

The post Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas appeared first on Launch Your Farm.

How to Use Video Marketing to Supercharge Your Real Estate Farming Efforts

FarmerRyan — Tue, 18 Apr 2023 09:00:00 +0000

If you’re in the real estate business, you probably know how important farming is to your long term success. And if you’ve been following us here at Launch Your Farm, you totally get it! But with so many agents out there vying for the same prospects, it can be tough to stand out from the crowd. One way to differentiate yourself is by using video marketing to supercharge your geo farming efforts. Today, we’re going to dive into how to create a winning video marketing strategy that will help you attract more clients and close more deals in your farm.

What is real estate farming?

Before we dive into video marketing, let’s define real estate farming or “Geographic farming”. Farming is the process of targeting a specific geographic area and becoming the go-to agent for that area. This can include sending out mailers, hosting events, and engaging with the community and so many other strategies we teach here at Launch Your Farm. The goal is to become a trusted resource for buyers and sellers in that area, so they think of you when they’re ready to make a move.

Why use video marketing for real estate farming?

Video marketing is one of the most powerful tools for real estate agents for several reasons. First, it’s a great way to showcase your personality and expertise. By creating engaging videos, you can build trust with potential clients before even meeting them in person. Second, video is more memorable than text-based content, so prospects are more likely to remember you and your message. Third, you can reach more people with less effort. Imagine having the same conversation one on one to 500 people. Now imagine having that conversation once, and showing that video to 500 people. Think of the time, effort and energy you’d save. Finally, video is highly shareable, so you can extend your reach beyond your immediate sphere of influence and reach people that aren’t even in your sphere or farm.

How to create a video marketing strategy for real estate farming

Now that we’ve established why video marketing is important,it’s time to start planning our world domination with video. Let’s dive into how to create a winning video marketing strategy for real estate farming.

Define your target audience

The first step in creating any marketing strategy is to define your target audience. Who are you trying to reach with your videos? Are you targeting first-time homebuyers or luxury home sellers? Are you going to make videos for people already living in your farm or people thinking of moving to your farm? Are you trying to connect with people you already know, or people you’ve never met? There are a number of factors you want to consider at this stage. Understanding your target audience will help you create even better videos that resonate with them and get you results.

Choose your topics

Once you know who you’re targeting, it’s time to choose your topics. Your videos should be informative and engaging. They should be value adding and entertaining. They also should be videos that your audience can connect with. That is why it’s important to figure out who you are making the videos for FIRST. You need to think about what your target audience wants to know. You could create videos about the home buying process, local market trends, or tips for staging a home for sale, community based videos, things to do in the area, educational videos around real estate or around the home. It really is going to depend on your audience as well as your expertise and interests.

Plan your production

Before you start filming, you’ll need to plan your production. Think about what equipment you’ll need, where you’ll film, and who will be on camera. The great news is you don’t need a full movie studio to get started. A simple high quality smartphone and a tripod is all you need to get started. After you know the type of equipment and where you want to film, you’ll also need to plan your script and any visuals you want to include.

Film and edit your videos

Once you’ve planned your production, it’s time to film and edit your videos. Make sure your videos are well-lit and the sound quality is good. One tip that I’ve learned over the years is that while you may want to write out the perfect script, it usually doesn’t translate well on camera if you are trying to memorise it word for word. That’s why I strongly suggest creating an outline with bullet points of what you want to cover and just go with it after that.

When it comes to editing your videos, it really is going to depend on your budget, your timing and the amount of effort you want to put into it. While many people will say you must have fully professionally edited videos, we’ve seen a shift back to more “boot strapped” video production as many people don’t like the over-polished look. If you are going to do editing, it’s important that your videos have a similar look and feel to them so be sure your branding is on point.

You’ll need to decide if you want to become a video editor or have someone else do it. We’ll save that conversation for another day, as it can get pretty heated! 🙂

Promote your videos

Finally, you’ll need to promote your videos. It’s one thing to create great content, but the world needs to find out about it. An awesome video will just sit there in the internet space time continuum if no one knows about it. That’s why it’s important to share your videos on social media, include them in your email marketing campaigns, and post them on your website. Share them in local community groups, or get local businesses to help promote them. Promoting your videos should take more time and effort than it does creating them. I once read a blog a few years ago that suggested an 20/80 split. You should be spending 80% of your time promoting your videos and 20% of the time creating them. The magic happens in the promotion, not just the creation. The more exposure your videos get, the more likely they are to attract new clients and the more likely the members in your farm will know, like and trust you.

Best practices for real estate video marketing

Here are some best practices to keep in mind when creating your videos for your farm:

Keep it short

Attention spans are short, so keep your videos short and to the point. Aim for videos that are no longer than two to three minutes. (You can create long form videos as well, but be sure you have plenty of shorter videos that people can consume quickly.)

Be authentic

Your videos should showcase your personality and expertise. Don’t try to be someone you’re not. People want to work with people they can connect with, so don’t be fake, people can smell it a mile away.

Use a call to action

Include a call to action in your videos to encourage viewers to take the next step, whether that’s contacting you for more information or visiting your website, liking and subscribing or checking out other resources. Whatever you do, make sure your video has a “next step” for them to take. If you don’t tell them to take it, most likely they won’t.

Optimize for SEO

Make sure your videos are optimised for SEO by including relevant keywords in your titles, descriptions, and tags. This will help your videos rank higher in search engine results. The great news is this becomes super easy when we are hyper locally focused. Most agents and marketers are trying to catch a larger audience and aren’t touching any hyper local keywords, so we have a ton of opportunity here to become the go to agent in our farm.

Include captions

Adding captions to your videos is important for accessibility, as well as for viewers who may be watching without sound. Captions can also improve your SEO by providing more text for search engines to crawl.

Add value

Your videos should provide value to your viewers. Whether it’s educational or entertaining, your videos should leave your viewers feeling like they’ve learned something or been entertained. If there is no value, your videos won’t be watched and definitely won’t be shared. You need to create a reason for people to WANT to come back and watch more.

Conclusion

Video marketing is a powerful tool for real estate agents looking to supercharge their farming efforts. By creating engaging and informative videos, you can build trust with potential clients and extend your reach beyond your immediate sphere of influence and position you as the trusted source in your neighbourhood. Follow these best practices to create a winning video marketing strategy and watch as your real estate business takes off. You’ll be happy you did, and so will your audience!

FAQs

Do I need professional equipment to create real estate videos?

While professional equipment can certainly help, you can create effective videos using just a smartphone and a tripod.

How often should I create and share videos?

It’s important to be consistent with your video content, but the frequency will depend on your available resources and target audience. At a bare minimum, aim for at least one video per month.

What kind of videos should I create?

Your videos should be informative and engaging. Consider creating videos about the home buying process, local market trends, or tips for staging a home for sale and more importantly, local community content that everyone can resonate with.

How can I measure the success of my video marketing efforts?

You can track metrics such as views, engagement, and conversions to measure the success of your video marketing efforts.

#videomarketing #realestatefarming #geographicfarming #targetaudience #localrealestate #communityvideos #realestateeducation #videoproduction #videoediting #socialmedia #emailmarketing #website #SEOoptimization #captions #valueaddedvideos #hyperlocalkeywords

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/LYFBlog

Show – http://launchyourfarm.com/category/interviews

The post How to Use Video Marketing to Supercharge Your Real Estate Farming Efforts appeared first on Launch Your Farm.

Create Buzz-Worthy Content for Your Farm

FarmerRyan — Thu, 13 Apr 2023 09:00:00 +0000

When it comes to modern geographic farming strategies, one of your main goals is to establish yourself as an expert in your farming area. There are multiple ways you can position yourself as an expert. One of our favourite ways is by creating buzz-worthy content! When you learn to master this strategy you can generate consistent interest and engagement among potential buyers and sellers, while also building your brand and reputation in your community. In this article, we’ll explore some tips and strategies you can use to create content that will get people talking about you and your real estate business while also generating leads to fill your pipeline.

Why Buzz-Worthy Content Matters

In today’s digital age, it’s more important than ever to create content that stands out from the crowd. Gone are the days of writing boring, mundane and cookie cutter content. With so much noise and competition online, it can be difficult to capture people’s attention and get them to engage with your brand. The great news is this is still how most agents operate. (if they even create content at all!)

Buzz-worthy content, on the other hand, is content that generates excitement, interest, and discussion among your target audience. By creating buzz-worthy content, you’ll be able to:

Increase brand awareness and visibility
Build a loyal following of fans and followers in your farm and beyond
Attract new leads and potential clients with ease
Establish yourself as an expert and ambassador in your farm
Drive traffic to your website and social media pages that convert

Understanding Your Audience

Before you start creating buzz-worthy content, it’s important to understand your target audience. Start with thinking about who lives in your farm? Who are they? What are their interests, pain points, and motivations? What kind of content do they like to consume, and where do they go to find it? What things affect their day to day life? What local information and content would be relevant to them?

By answering these questions, you can begin to tailor your content to meet the needs and preferences of the people living in your farm, which will then increase the chances of it being shared and talked about.

Choosing Topics and Themes

When it comes to creating buzz-worthy content, it’s important to choose topics and themes that are relevant, timely, and interesting to your farm. Some ideas to consider include:

Local real estate market trends and data
Neighborhood profiles and guides
Home staging and decorating tips
Things to do in the community
News and hot topics
Local businesses
Q&A sessions with local experts and influencers
Touching and impactful local stories

Creating Engaging Formats

Once you’ve decided on the types of topics you will want to create, it’s important to present your content in engaging and attention-grabbing formats. Some formats to consider include:

Infographics and data visualisations
Videos and virtual tours
Podcasts and webinars
Blog posts and articles
Social media posts and stories
Interactive quizzes and surveys
Print vs Digital

Which formats you decide to work with will be determined by the platforms you are sharing on, your audience, your skillset, your time and what gets the best response.

Promoting Your Content

Once you’ve created some buzz-worthy content, it’s important to promote it through the right channels to ensure it reaches your target audience. It’s one thing to create the content, but if no one finds out about it, it’s all for nothing. So don’t miss this crucial step. Some strategies to consider include:

Sharing on social media platforms like Facebook, Instagram, and LinkedIn
Using paid advertising to boost visibility and reach
Partnering with local businesses and influencers to share your content
Including your content in email newsletters and marketing campaigns
Repurposing your content for different platforms and formats

Measuring Success

Finally, it’s important to measure the success of your buzz-worthy content to determine what’s working and what’s not. Some metrics you are going to want to track include:

Website traffic and engagement
Social media likes, comments, and shares
Lead generation and conversion rates
Brand awareness and recognition

By tracking these metrics, you’ll be able to identify areas for improvement and refine your content strategy over time. This will help you create even better content that further gets spread and builds even more awareness.

Conclusion

Creating buzz-worthy content is an essential part of any successful real estate marketing strategy. The great news is that by focusing on hyperlocal content, you will be able to reach people who resonate with it and increase the chances of your content being shared by members of your community. By understanding your audience, choosing the right topics and formats, and promoting your content through the right channels, you can generate interest and engagement among potential clients and establish yourself as an expert in your farm.

And the great news is that most agents aren’t willing to put the time in to become the hyper local expert. This leaves room for you to become the big fish in the small pond, and carve out your own niche.

FAQs

What is buzz-worthy content?

Buzz-worthy content is content that generates excitement, interest, and discussion among your audience.

How do I choose topics for my content?

When choosing topics for your content, consider what is relevant, timely, and interesting to your target audience. You can start by researching local real estate market trends, neighbourhood profiles, and content that is relevant to your community. You can also offer insider tips and advice for buyers and sellers, host Q&A sessions with local experts, and offer virtual home tours and open houses. Find a balance between real estate topics as well as community focused information. If you are still struggling for ideas, why not call, doorknock or email your farm and ask them what type of content they would like to see. You can get it right from the source!

What formats should I use for my content?

To create engaging content, consider formats like infographics, videos, podcasts, blog posts, social media posts, and interactive quizzes. Choose formats that are easy to consume and share, and that align with the preferences of your target audience.

How do I promote my content?

To promote your content, use social media platforms like Facebook, Instagram, and LinkedIn, and consider paid advertising to boost visibility and reach. You can also partner with local businesses and influencers to share your content, include your content in email newsletters and marketing campaigns, and repurpose your content for different platforms and formats.

How do I measure the success of my content?

To measure the success of your content, track metrics like website traffic and engagement, social media likes, comments, and shares, lead generation and conversion rates, and brand awareness and recognition. Use these metrics to identify areas for improvement and refine your content strategy over time.

#BuzzWorthyContent, #GeographicFarming, #RealEstateMarketing, #TargetAudience, #EngagingFormats, #ContentPromotion, #MeasuringSuccess, #LocalTopics, #HyperlocalContent

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/LYFBlog

Show – http://launchyourfarm.com/category/interviews

The post Create Buzz-Worthy Content for Your Farm appeared first on Launch Your Farm.

Artificial Intelligence And Real Estate – Real Talk With A Real Expert – Brad McDaniel

FarmerRyan — Thu, 23 Mar 2023 09:00:00 +0000

Episode 108 – Brad McDaniel – Founder & CEO of Likely.ai

Listen On The Podcast

Welcome back to our 108^th episode of the Launch Your Farm Show where I interview Brad McDaniel who is the founder and CEO of Likely.ai

Today Brad shares how learned the ropes of real estate working for his father as a kid and teenager and decided he wanted to have a bigger impact on the industry by creating technology and services that helped solve problems for real estate agents.

Brad saw how most agents didn’t truly understand marketing, and he decided to leverage his experience with his father’s business plus his background in marketing to lead up to the development of Likely.ai to create a truly powerful system.

In this episode Brad and I talk about:

Why agents need to leverage artificial intelligence in their business if they want to stay relevant and completive in the future.
Brad shares how to leverage A.I. in your marketing, even if its offline and old-school.
What agents need to understand about artificial intelligence technologies like “ChatGPT” and other companies that are shaking up how this business will be run in the future.
A SUPER easy way to implement A.I. to increase the quality of your contact information and build a solid database with up to date content.
How you can use artificial intelligence to predict who is “likely” to make a move in your farm, and how you can stay in contact with them.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Brad McDaniel on their website here: Likely.Ai or shoot them an email to moredeals@likely.ai and be sure to try their 14 day free trial here FREE LIKELY.AI TRIAL if you are in the continental U.S. to try it out for yourself and stay in the loop with their future growth.

Your Best Book

Check out Brad’s favorite book at the moment.

“Innovators Dilemma” by Clayton M. Christensen 
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0062060244 
USA - https://www.amazon.com/dp/0062060244 



“The Hard Things About Hard Things” by Ben Horowitz
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0062273205 
USA - https://www.amazon.com/dp/0062273205

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Brad McDaniel – Founder & CEO of Likely.ai

Brad McDaniel is an accomplished entrepreneur and problem solver, with a wealth of experience in real estate AI and proptech. With over 15 years of industry experience, Brad has founded two real estate artificial intelligence startups, RealAgile in 2007 and Likely.AI in 2018.

Prior to Likely.AI, Brad spent several years at Market Leader, a leading real estate software company, before it was acquired by Trulia. His passion for real estate and technology has led him to build Likely.AI into the premier platform for real estate artificial intelligence.

When he’s not working on revolutionizing the real estate industry, Brad enjoys playing golf, coaching his kids’ sports teams and playing with his dog. He’s a devoted family man and is proud to be the father of two daughters and one son, as well as a loving husband.

For more information on Brad and his work at Likely.AI, check out his LinkedIn profile: https://www.linkedin.com/in/bradjmcdaniel

The post Artificial Intelligence And Real Estate – Real Talk With A Real Expert – Brad McDaniel appeared first on Launch Your Farm.

How to connect with your farm through community events! – Jeremy Snider

FarmerRyan — Thu, 02 Mar 2023 16:55:11 +0000

Episode 106 – Jeremy Snider

Listen On The Podcast

Welcome back to our 106^th episode of the Launch Your Farm Show where I interview Jeremy Snider who runs the Snider Family group with his wife in Kansas City.

Today Jeremy shares how he and his wife have been leveraging farming in their business and have built incredible relationships in their community through their numerous community events and outreach.

From their first event, a pain can recycling event, that was so effective people still talk about it 5 years later. They ended up adding more and more events over the years to become a really dominant player in their farm and we dive into what they’ve done and how they’ve pulled it all off.

In this episode Jeremy and I talk about:

Why farming gives you back more time, makes lead generation easier and allows you to build predictable income.
Jeremy shares how they leverage their community events to prospect and connect with their community without having to be pushy sales people.
What types of events that have worked incredibly well for them and how they’ve adapted over the years to stay relevant and continue to add value to their farm.
A SUPER easy way to add events in your business that doesn’t have to cost you a fortune, yet still has a big impact in your community.
How to partner with local businesses and vendors to help pay for the events so it doesn’t have to drain your bank account. (AND you get to build stronger relationships with the businesses.)
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Jeremy Snider by text at 913-244-4424 and let him know you saw him on our show. You can check out www.Youtube.com/kansascityrealestate or shoot him an email at Jeremy@sellwithsnider.com

Your Best Book

Check out Jeremy’s favorite book at the moment.

“Brand Like A Rockstar” by Steve Jones
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1608321959 
USA - https://www.amazon.com/dp/1608321959

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Jeremy Snider – Snider Family Group

Known as “The Connector”, I provide REAL ESTATE SELLERS or BUYERS with the resources they need before, during and after their transaction. With a long career of service through sales (formerly in Radio), I use critical thinking, sales principles + attention to detail to focus on my clients to make sure they understand each step in the process of SELLING or BUYING A HOME.

One of the most difficult aspects of selling or buying a home, is learning about the community and finding the right fit. I create COMMUNITY EVENTS to introduce you & to keep you engaged. Need an introduction? I can help with that!

If you are looking for an AGENT who understands the power of FOLLOW UP AS PART OF THE PROCESS, let’s talk.

The post How to connect with your farm through community events! – Jeremy Snider appeared first on Launch Your Farm.

From Micro Farm To Massive Momentum – Susanna Haynie

FarmerRyan — Thu, 16 Feb 2023 15:35:14 +0000

Episode 105 – Susanna Haynie – Colorado Real Estate Group

Listen On The Podcast

Welcome back to our 105^th episode of the Launch Your Farm Show where I interview Susanna Haynie who is a broker with The Colorado Real Estate Group in Colorado Springs.

Today Susanna shares how she’s built an amazing micro farm in her business by staying focused and determined to make a difference in her community.

From her early start working with investors, to shifting to a community focused residential real estate business, Susanna quickly realized it was more profitable to focus her attention in her farm. And it’s REALLY paid off.

In this episode Susanna and I talk about:

Why she chose to stay focused on a smaller farm and double down rather than try and expand her area.
Susanna shares how she started from a small start of 350 homes and learned to build deep one-on-one relationships that have paid dividends in her business.
What she did to stay focused after 8 months of not seeing a payoff, and how that moment shaped her business in the future.
A SUPER easy way to boot strap your farm start up if you don’t have a lot of cash to get going.
How she leveraged a community garage sale to connect with the community and create a full-fledged marketing system around it.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Susanna Haynie on social media @yourcoshouse and on her website at www.YourColoradoSpringsHouse.com

Your Best Book

Check out Susanna’s favorite book at the moment.

“The Comfort Crisis” by Michael Easter
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0593138767 
USA - https://www.amazon.com/dp/0593138767

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Susanna Haynie – Colorado Real Estate Group

Susanna was born and raised in Germany. She started her real estate journey 12 years ago when her husband retired from the military. Susanna works in residential real estate sales, loves to educate her clients, and holds herself to the highest professional standards to ensure 100% client satisfaction. She and her husband have 3 adult children and live in Colorado Springs. Away from work, Susanna enjoys making pottery and exploring the great outdoors.

The post From Micro Farm To Massive Momentum – Susanna Haynie appeared first on Launch Your Farm.

Are you leveraging vendors, events and sponsorships? You should be! – Jennifer Murtland

FarmerRyan — Thu, 09 Feb 2023 18:22:48 +0000

Episode 104 – Jennifer Murtland – Real Estate Fight Club

Listen On The Podcast

Welcome back to our 104^th episode of the Launch Your Farm Show where I interview Jennifer Murtland, the co host of the Real Estate Fight Club Podcast.

Today Jennifer shares how she started as a real estate investor before getting into real estate. Which then lead her to starting her own real estate team and growing an international presence as well.

As she evolved her business, she took what she learned over the years and after doing 100-120 deals a year, she took a step back to focus on having a life outside of real estate. She found things she loves, which is connecting with the community and giving back by partnering with local businesses and preferred vendors.

In this episode Jennifer and I talk about:

Why agents should be leveraging their preferred vendors to help have a bigger reach in your community and ultimately get more transactions.
Jennifer shares how they have created mutually beneficial events and opportunities with other businesses that create a lot of buzz in their farm area.
What she does to get consistent sponsorships every month, allowing them to double down on their marketing and reach more people.
A SUPER easy way to use contests to grow your database very quickly, and how to leverage social media to reach even more people.
How to create tremendous value for your vendors so they keep coming back with sponsorship money each month.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Jennifer Murtland on her podcast at The Real Estate Fight Club or on social media. Or call or text her at 513-400-1691.

Your Best Book

Check out Jennifer’s favorite book at the moment.

“Predictably Irrational” by Dan Ariely
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0061353248 
USA - https://www.amazon.com/dp/0061353248

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Jennifer Murtland – Co-Host – Real Estate Fight Club

Jennifer is a licensed Real estate agent and investor in Ohio and. She started her real estate career wholesaling short sales and investing in rentals in 2008. She is a co-host for Real Estate Fight Club podcast – A podcast for Real Estate agents that focuses on battling about residential real estate topics.

She is a no bull shit passionate professional that is committed to your success and is currently looking for real estate agents to join her organization which is now expanded to Mexico, Panama, Portugal, Colombia and Spain. .

Interesting Facts about Jennifer:

1. Has been skydiving 4 times

2. Was her high school’s mascot – a bumble bee

3. Traveled the world for a year visiting 17 countries; while still running her residential real estate business

4. Went cage diving with Sharks in South Africa

The post Are you leveraging vendors, events and sponsorships? You should be! – Jennifer Murtland appeared first on Launch Your Farm.

Real Estate Conferences – Grow Your Business and Grow Yourself – Scott Hack

FarmerRyan — Thu, 26 Jan 2023 09:00:00 +0000

Episode 103 – Scott Hack – RealEstateDistilled.com

Listen On The Podcast

Welcome back to our 103^rd episode of the Launch Your Farm Show where I interview Scott Hack with Finish Line Realty and the founder of the Real Estate Distilled conference.

Today Scott shares how he decided to start his own real estate conference after finding a real need in the industry for curated and concentrated real estate training.

As an owner of an independent brokerage, Scott found a real need for smaller real estate conferences that are super impactful, but where you don’t feel like just a number in a crowd, so he started his own.

In this episode Scott and I talk about:

Why agents should make real estate training and conferences a part of their business plan and how to make the most out of them in your business.
Scott shares how agents can grow their businesses in leaps and bounds, and not just from the training at the conferences.
What types of training and conferences agents should attend to get the most growth in their business.
A SUPER easy way to stand out a conference and generate referrals from all over with some simple tricks.
How you can start your own event and how that can help you grow as a person and in your business.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Scott Hack on his website at www.ScottHack.com where you can find out more about his brokerage and the conference. You can also find out more about the Real Estate Distilled conference at www.RealEstateDistilled.com

Your Best Book

Check out Scott’s favorite book at the moment.

“Creating Super Fans” by Brittany Hodak
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1774580780 
USA - https://www.amazon.com/dp/1774580780

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Scott Hack – Founder – RealEstateDistilled.com

The post Real Estate Conferences – Grow Your Business and Grow Yourself – Scott Hack appeared first on Launch Your Farm.

How To Become A Local Leader And Connect With Your Community – Grant Findlay-Shirras

FarmerRyan — Thu, 19 Jan 2023 09:00:00 +0000

Episode 102 – Grant Findlay-Shirras – Parkbench.com

Listen On The Podcast

Welcome back to our 102^nd episode of the Launch Your Farm Show where I interview Grant Findlay-Shirras with Parkbench and the Become A Local Leader Podcast.

Today Grant shares how he got into the real estate marketing world, kind of by accident after working in the fitness space. Grant ended up building a marketing machine with his wife for her real estate business and quickly realized that other agents could benefit.

That led Grant to build Parkbench, which has quickly become one of the top marketing platforms for real estate agents by building a platform for hyper local content and helping agents become local leaders in their community.

In this episode Grant and I talk about:

Why he focused his attention on helping agents help local businesses make more money and how that translates into more transactions for the agents.
Grant shares how taking a community first approach can lead you to become the local leader very quickly and build relationships you never thought possible.
What type of content drives consumers and how you can leverage content to position you as the local expert and ambassador in your farm.
A SUPER easy way to add value to local businesses in your farm that helps separate you from the competition which makes it even easier to book more appointments.
How being a local expert can help you convert more appointments and gets buyers and sellers chasing YOU rather than the other way around.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Grant Findlay-Shirras on their site at www.Parkbench.com and be sure to find them on social media as well. You can check out their reviews online as well to find out more what other agents think about them too.

Your Best Book

Check out Grant’s favorite book at the moment.

“How To Be A Power Connector” by Judy Robinett
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0071830731  
USA - https://www.amazon.com/dp/0071830731

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Grant Findlay-Shirras – Founder – Parkbench.com