Video Archives - Launch Your Farm http://launchyourfarm.com/category/video/ Where we help you "Grow" your geographic farm! Thu, 27 Jul 2023 14:57:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://launchyourfarm.com/wp-content/uploads/2020/06/cropped-Leaf-Rocket-Only-32x32.png Video Archives - Launch Your Farm http://launchyourfarm.com/category/video/ 32 32 Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr https://launchyourfarm.com/episode113/ Thu, 27 Jul 2023 14:57:12 +0000 http://launchyourfarm.com/?p=2791 http://www.LaunchYourFarm.com/Episode113

Welcome back to our 113th episode of the Launch Your Farm Show where I interview Oliver Borr who is a real estate marketing coach and founder of Sphere Social Media.

The post Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr appeared first on Launch Your Farm.

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Episode 113 – Oliver Borr

Listen On The Podcast

Welcome back to our 113th episode of the Launch Your Farm Show where I interview Oliver Borr who is a real estate marketing coach and founder of Sphere Social Media.

Today Oliver shares how many agents misunderstand marketing and get it all wrong. We talk about how to find your ideal clients and build marketing systems that can provide you an abundance of leads when you understand the fundamentals. His basic framework is built on the following foundation. Set up your brand, automate your processes and systems and then scale your business through prospecting.

In this episode, Oliver and I talk about:

• Why it’s critical for agents to build out systems that are automated so that they can focus on the most dollar-productive activities.

• Oliver shares how he compares dating and highschool to real estate and how this simple analogy can make you a better agent.

• What Oliver has learned about choosing an ideal avatar so that your marketing and message reach the right people, at the right time and drastically increase your conversions.

• A SUPER easy way to use things you love and are great at and use that to focus on adding value to connect with your ideal clients.

• How you can achieve mastery in your business life by narrowing down on specific niche and going deep by focusing on adding as much value as you can.

• Plus a ton of other ideas that you can use to grow your  geographic farm!


Last Piece Of Advice:

“Focus on yourself and your own business. Don’t try and shortcut it.And speak to authentic people that can give you real advice and real help from real experience.“

Your Best Book

Check out Oliver Borr’s favorite book at the moment.

“Expert Secrets” by Russell Brunson

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1401970605 

USA – https://www.amazon.com/dp/1401970605 

Oliver Borr - Expert Secrets - Russell Brunson - Launch Your Farm

“Grit” by Angela Duckworth

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1443442321 

USA – https://www.amazon.com/dp/1443442321

Oliver Borr - Grit - Angela Duckworth - Launch Your Farm

“Essentialism” by Greg McKeown

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0804137404 

USA – https://www.amazon.com/dp/0804137404 

Oliver Borr -Essentialism - Greg McKeown - Launch  Your Farm

Connect with Oliver Borr:

Check out his social media systems and marketing program and get special pricing as well. You can find it at 

https://www.spheresocialmedia.com/home?am_id=ryan600


Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!

www.LaunchYourFarmTraining.com/waiting


About Our Guest

Oliver Borr - Launch Your Farm

Oliver Borr – Real Estate Marketing Coach & Founder Of Sphere Social Media

First and foremost, Oliver is a husband and dad of 3 amazing kids. Oliver is a real estate entrepreneur, public speaker, and real estate marketing coach. He’s the host of The Real Marketer podcast, founder of inabox, a coaching company that helps real estate agents and brokers with their marketing and messaging, and creator of Sphere Social Media, a social media platform for real estate professionals that helps them create an entire week’s worth of content in as little as 10 minutes. He’s on a mission to empower real estate professionals all over the world to build the business of their dreams by teaching them how to market themselves effectively by using the right messaging, to attract the right people.

The post Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr appeared first on Launch Your Farm.

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Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin https://launchyourfarm.com/episode112/ Thu, 13 Jul 2023 13:00:00 +0000 http://launchyourfarm.com/?p=2783 http://www.LaunchYourFarm.com/Episode112

Welcome back to our 112th episode of the Launch Your Farm Show where I interview Guillermo Serafin who’s a super experienced business consultant and strategist.

The post Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin appeared first on Launch Your Farm.

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Episode 112 – Guillermo Serafin

Listen On The Podcast

Welcome back to our 112th episode of the Launch Your Farm Show where I interview Guillermo Serafin who’s a super experienced business consultant and strategist.

Today Guillermo shares how he’s learned to overcome so much adversity in his life and nearly 20 years in the real estate business and how he’s used that to his advantage. Guillermo has so many reasons that he could have just given up but after being born with congenital glaucoma, losing his vision at the age of 16, having 27 eye surgeries, growing up in project housing in LA, losing his father at the age of 2 and having a mother who didn’t speak English. But thanks to the way his mother raised him, he learned never give up and keep fighting.

This has translated into his business and life and has helped him develop his keys to success:

Positioning, Presence, Proximity and Possibility

In this episode, Guillermo and I talk about:

• Why it’s critical for agents to learn to correctly position themselves in the right situation so people see you as the best person to serve them at the highest level.

• Guillermo shares how to show up where your ideal clients are and be in the right place at the right time to build those relationships.

• What Guillermo has learned about getting in front of home owners by creating the right message geared specifically for your ideal clients.

• A SUPER easy way to segment your market to ensure you reach the right person with the right offer at the right time and drastically increase your conversions.

• How Guillermo achieved massive success by helping his clients learn what the possibility that matters to your customer the most. Not just give them a cookie cutter approach.

• Plus a ton of other ideas that you can use to grow geographic farm!


Last Piece Of Advice:

“If you aren’t willing to be the first in the office, and do the grind, it shouldn’t be a surprise why you’re not winning if you’re not winning.“

Your Best Book

Check out Guillermo Serafin’s favorite book at the moment.

“Traction” by Gino Wickman

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1936661837

USA – https://www.amazon.com/dp/1936661837

Traction - Gino Wickman - Guillermo Serafin - Launch Your Farm

Connect with Guillermo Serafin:

On his calendar link – https://calendar.thesuccessboss.com Or find him on Facebook – https://www.facebook.com/guillermo.serafin.1


Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!

www.LaunchYourFarmTraining.com/waiting


About Our Guest

Guillermo Serafin - Launch Your Farm

Guillermo Serafin – Business Consultant and strategist

The truth of who we are is created through the sum of who’ve we’ve been. I am a success strategist that has been self employed since the age of 17. I have worked in various industries consulting others in every aspect of wealth and business. I am a constant student and a firm believer that the answers are out there for anyone determined enough to find them.


I am licensed as a mortgage, real estate, and insurance broker. I am a business coach/ consultant that specializes in out of the box thinking in order to generate out of this world results. I always tell people that with me, it’s never about that you can’t do something, it’s always about when you’ll do it.


Choice is the one most powerful tool we all have at our disposal. Some of us use this tool effectively and others need practice. I help with that practice, and for those already being effective I assist to get them to be masterful.


I started in the music business as an artist then grew to being a producer, studio owner, and label owner. I went to school for massage therapy and did that for 3yrs. I got in to real estate and got licensed for insurance as well. I ran brokerage operations for others and of my own. I consulted business owners both in and out of the real estate and financial space on everything
from marketing to systems and mindset and more. I am a partner in a Farmers Insurance agency.


I formalized my consulting into an offering for business owners of all sizes and in any industry and now operate The Cultyour Company, a full service consulting agency that offers do for you and with you packages. My goal is to facilitate opportunity through the various business ventures that I own and operate.


I am driven by helping others achieve what they previously thought was out of their reach. I plan to speak world wide to inspire and motivate. I have a top 100 ideal clients and plan to make that list a reality in the next ten years.

The post Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin appeared first on Launch Your Farm.

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Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton https://launchyourfarm.com/episode111/ Thu, 01 Jun 2023 13:00:00 +0000 http://launchyourfarm.com/?p=2772 http://www.LaunchYourFarm.com/Episode111

Welcome back to our 111th episode of the Launch Your Farm Show where I interview Stuart Sutton with eXp Realty in Austin Texas.

The post Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton appeared first on Launch Your Farm.

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Episode 111 – Stuart Sutton

Listen On The Podcast

Welcome back to our 111th episode of the Launch Your Farm Show where I interview Stuart Sutton with eXp Realty in Austin Texas.

Get ready for an engaging podcast interview with Stuart, a real estate agent who broke free from the traditional mold. Instead of following the crowd, Stuart focused on expireds, FSBOs, cold calling, and door knocking, building a thriving business. However, it was a heartfelt moment with his son that made him realize the importance of work-life balance. Since then, he has created a business that allows him to enjoy quality time with his family, never working weekends or evenings.

Stuart’s expertise lies in “niche marketing,” where he has honed his skills in 1+ acre homes. By developing unique systems and tools, he has separated himself from the competition and created a business base that actively seeks him out. In this interview, Stuart shares his inspiring journey, filled with captivating stories and valuable insights. Tune in for a fun and informative episode that will leave you motivated and entertained!


In this episode, Stuart and I talk about:

• Why niche’s are so important in this business and how they help you truly become an expert.

• Stuart shares how he built a business that allows him to never work evenings and weekends, and how you can do the same in your business!

• What Stuart has learned from his direct response marketing efforts that have landed him client after client.

• A SUPER easy strategy that agents can do right now in their marketing that can drastically increase conversions and massively increase your profits.

• How Stuart achieved major market share in his “farm” in a very short time, beating out top agents who controlled the area. • Plus a ton of other ideas that you can use to grow geographic farm!


Last Piece Of Advice:

“Remember the science – when you are considered an expert by the consumer, they really treat you as an expert. So understand the impact of the expert perspective from a consumer’s point of view. “

Your Best Book

Check out Stuart’s favorite book at the moment.

“Niche Marketing Blueprint” by Stuart Sutton

To get a copy you can order it here:

www.SuccessWithStuart.com

Stuart Sutton - Quantum Leap To Listings - Launch Your Farm

“The Power Of Habit” by Charles Duhigg

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/081298160X

USA – https://www.amazon.com/dp/081298160X

Connect with Stuart Sutton:

By email at stuart@SuccessWithStuart.com  or call/text him at 512-844-3254 if you are interested in working with Stuart and learning more about his training.


Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com


About Our Guest

Stuart Sutton Headshot - Launch Your Farm

Stuart Sutton with eXp Realty in Austin Texas

The post Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton appeared first on Launch Your Farm.

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Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael https://launchyourfarm.com/episode110/ Thu, 25 May 2023 13:00:00 +0000 http://launchyourfarm.com/?p=2762 http://www.LaunchYourFarm.com/Episode110

Welcome back to our 110th episode of the Launch Your Farm Show where I interview Beatty Carmichael who is the founder of www.AgentDominator.com

The post Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael appeared first on Launch Your Farm.

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Episode 110 – Beatty Carmichael

Listen On The Podcast

Welcome back to our 110th episode of the Launch Your Farm Show where I interview Beatty Carmichael who is the founder of www.AgentDominator.com  

Today Beatty shares how he took lessons from his marketing business in direct response marketing and applied it to his real estate marketing company helping agents reach six figures in under a year through direct response marketing and geographic farming.

Beatty has a real passion for marketing and has built an amazing business that uses post cards to help agents become a dominant player in their farm with proven and trackable marketing strategies.


In this episode, Beatty and I talk about:

• Why tracking results in your marketing is one of the most important things you can do in your business.

• Beatty shares how to shift your marketing from self-promotion, to marketing that actually generates leads and gets you in front of ACTUAL buyers and sellers.

• What Beatty has learned from marketing strategies outside of the real estate industry that he’s applied to our industry.

• A SUPER easy way to leverage video AND post card marketing with his “video fusion” marketing strategy.

• How Beatty has helped agents achieve total market share in their farms in under a year with extremely successful and targeted marketing.

• Plus a ton of other ideas that you can use to grow geographic farm!


Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Your Best Book

Check out Beatty’s favorite book at the moment.

“The Millionaire Real Estate Agent” by Gary Keller

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0071444041

USA – https://www.amazon.com/dp/0071444041

The Millionaire Real Estate Agent - Gary Keller - Beatty Carmichael - Launch Your Farm

“Monopolize Your Marketplace” by Richard Harshaw

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1930771045

USA – https://www.amazon.com/dp/1930771045

Monopolize Your Marketplace - Richard Harshaw - Beatty Carmichael - Launch Your Farm

Connect with Beatty Carmichael

On his site at www.AgentDominator.com and you can see the type of marketing he does and you can check out his podcast at www.GetSellersCallingYou.com


Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com


About Our Guest

Beatty Carmichael - Launch Your Farm - Beyond Self-Promotion: Effective Marketing that Generates Real Leads

Beatty Carmichael from AgentDominator.com

In 2012 Beatty Carmichael focused his company’s efforts exclusively on the real estate industry, and the beginning of Agent Dominator was birthed.  Starting with geographic farming using postcard marketing, the objective was to help agents get more listings.  In that pursuit, he mailed over 2 million postcards, conducted 21 split marketing tests, plus tested an additional 37 message variations, to determine what message, fonts, headlines and layouts actually worked best to get the most listings. By applying the results from these tests, many of his Realtor clients have earned around $100K or more in their first 12 months with postcard marketing alone.

Since the early days of geographic farming, Agent Dominator has expanded into other areas, developing its own cutting edge technologies that further increase more listings for its clients.  Agent Dominator has also expanded from being focused solely on geographic farming to now helping agents increase sales and referrals from past clients and sphere of influence, to helping commercial brokers acquire new properties to sell … and able to offer a money back guarantee on the results it produces.

Beatty and his company have worked with some of the top Realtors in the country — individuals earning over $1 million a year GCI from personal production, to leaders of teams who do 100-300 transactions a year, and other teams that range from 800 to over 2,100 transactions a year.  In addition to being the chief marketing expert, Beatty also publishes a blog and podcast named GetSellersCallingYou.com that is committed to helping agents get more listings by teaching them simple, best practices in marketing to do it.

The post Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael appeared first on Launch Your Farm.

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Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas https://launchyourfarm.com/episode109/ Fri, 19 May 2023 13:51:10 +0000 http://launchyourfarm.com/?p=2755 http://www.LaunchYourFarm.com/Episode109

Welcome back to our 109th episode of the Launch Your Farm Show where I interview Albie Vas from Keller Williams in Las Vegas.

The post Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas appeared first on Launch Your Farm.

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Episode 109 – Albie Vas

Listen On The Podcast

Welcome back to our 109th episode of the Launch Your Farm Show where I interview Albie Vas from Keller Williams in Las Vegas.

Today Albie shares how he went from being an employee as a Microsoft engineer and quickly realized that working harder than everyone else in the company didn’t get him ahead, so he decided to jump into real estate and be his own boss.

Albie has learned to brand himself as the go to agent for Las Vegas, and today he shares a lot of the strategies he’s tried over the years and how he’s evolved his business and his brand.

In this episode, Albie and I talk about:

• Why agent to agent referrals are so important to his business and how you can leverage global connections to your business.

• Albie shares how he learned to stand out from the competition in a highly competitive market and build a strong value proposition that adds value and creates long lasting relationships.

• What Albie has learned from implementing things he’s super passionate about into his overall brand so that he stays relevant and keeps the referrals coming in.

• A SUPER easy way to use education and training to build an even stronger referral network. (And how to have fun doing it at the same time!)

• How Albie achieved the status as “Mr. Las Vegas” in the real estate world.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Connect with Albie Vas on all the socials at @AlbieVas

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com


About Our Guest

Albie Vas - Launch Your Farm Podcast

Albie Vas from Keller Williams in Las Vegas

I have been a licensed real estate agent in Las Vegas for 15 years( 14 with KW) but have been involved in different aspects of real estate since 2004 when my wife became a licensed agent. I’m a BOLD Grad and Tech Ambassador for our office.

I’ve worked in the best conditions (when it felt as though everyone was handed a house), to the worse and toughest economic downfall that hit our market. These times enabled me to adjust my strategies in order to help my clients but also remain a successful agent, where I saw many of my colleagues leave the business.

All these obstacles I overcame have made me the successful agent I am today. Throughout my real estate career, I’ve also spoken on several panels regarding using the internet and other technology for real estate. My last speaking engagement was for the Oklahoma Association of Realtors, which encompassed the entire state.

In the past, I had the opportunity to assist in co-writing a book that’s on Amazon’s best sellers for Real Estate books. The book is called “Luxury Homes Selling Mastery” and I was honored to have been asked by the author for my input.

The post Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas appeared first on Launch Your Farm.

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How to Use Video Marketing to Supercharge Your Real Estate Farming Efforts https://launchyourfarm.com/real-estate-video-marketing/ Tue, 18 Apr 2023 09:00:00 +0000 https://launchyourfarm.com/?p=2745 Learn how to use video marketing to supercharge your real estate farming efforts. Discover why video marketing is a powerful tool for real estate agents and how to create a winning video marketing strategy. Follow these best practices to attract more clients and close more deals in your farm.

The post <strong>How to Use Video Marketing to Supercharge Your Real Estate Farming Efforts</strong> appeared first on Launch Your Farm.

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If you’re in the real estate business, you probably know how important farming is to your long term success. And if you’ve been following us here at Launch Your Farm, you totally get it! But with so many agents out there vying for the same prospects, it can be tough to stand out from the crowd. One way to differentiate yourself is by using video marketing to supercharge your geo farming efforts. Today, we’re going to dive into how to create a winning video marketing strategy that will help you attract more clients and close more deals in your farm.

What is real estate farming?

Before we dive into video marketing, let’s define real estate farming or “Geographic farming”. Farming is the process of targeting a specific geographic area and becoming the go-to agent for that area. This can include sending out mailers, hosting events, and engaging with the community and so many other strategies we teach here at Launch Your Farm. The goal is to become a trusted resource for buyers and sellers in that area, so they think of you when they’re ready to make a move.

Why use video marketing for real estate farming?

Video marketing is one of the most powerful tools for real estate agents for several reasons. First, it’s a great way to showcase your personality and expertise. By creating engaging videos, you can build trust with potential clients before even meeting them in person. Second, video is more memorable than text-based content, so prospects are more likely to remember you and your message. Third, you can reach more people with less effort. Imagine having the same conversation one on one to 500 people. Now imagine having that conversation once, and showing that video to 500 people. Think of the time, effort and energy you’d save. Finally, video is highly shareable, so you can extend your reach beyond your immediate sphere of influence and reach people that aren’t even in your sphere or farm.

How to create a video marketing strategy for real estate farming

Now that we’ve established why video marketing is important,it’s time to start planning our world domination with video. Let’s dive into how to create a winning video marketing strategy for real estate farming.

Define your target audience

The first step in creating any marketing strategy is to define your target audience. Who are you trying to reach with your videos? Are you targeting first-time homebuyers or luxury home sellers? Are you going to make videos for people already living in your farm or people thinking of moving to your farm? Are you trying to connect with people you already know, or people you’ve never met? There are a number of factors you want to consider at this stage. Understanding your target audience will help you create even better videos that resonate with them and get you results.

Choose your topics

Once you know who you’re targeting, it’s time to choose your topics. Your videos should be informative and engaging. They should be value adding and entertaining. They also should be videos that your audience can connect with. That is why it’s important to figure out who you are making the videos for FIRST. You need to think about what your target audience wants to know. You could create videos about the home buying process, local market trends, or tips for staging a home for sale, community based videos, things to do in the area, educational  videos around real estate or around the home. It really is going to depend on your audience as well as your expertise and interests.

Plan your production

Before you start filming, you’ll need to plan your production. Think about what equipment you’ll need, where you’ll film, and who will be on camera. The great news is you don’t need a full movie studio to get started. A simple high quality smartphone and a tripod is all you need to get started. After you know the type of equipment and where you want to film, you’ll also need to plan your script and any visuals you want to include.

Film and edit your videos

Once you’ve planned your production, it’s time to film and edit your videos. Make sure your videos are well-lit and the sound quality is good. One tip that I’ve learned over the years is that while you may want to write out the perfect script, it usually doesn’t translate well on camera if you are trying to memorise it word for word. That’s why I strongly suggest creating an outline with bullet points of what you want to cover and just go with it after that.

When it comes to editing your videos, it really is going to depend on your budget, your timing and the amount of effort you want to put into it. While many people will say you must have fully professionally edited videos, we’ve seen a shift back to more “boot strapped” video production as many people don’t like the over-polished look. If you are going to do editing, it’s important that your videos have a similar look and feel to them so be sure your branding is on point. 

You’ll need to decide if you want to become a video editor or have someone else do it. We’ll save that conversation for another day, as it can get pretty heated! 🙂 

Promote your videos

Finally, you’ll need to promote your videos. It’s one thing to create great content, but the world needs to find out about it. An awesome video will just sit there in the internet space time continuum if no one knows about it. That’s why it’s important to share your videos on social media, include them in your email marketing campaigns, and post them on your website. Share them in local community groups, or get local businesses to help promote them. Promoting your videos should take more time and effort than it does creating them. I once read a blog a few years ago that suggested an 20/80 split. You should be spending 80% of your time promoting your videos and 20% of the time creating them. The magic happens in the promotion, not just the creation. The more exposure your videos get, the more likely they are to attract new clients and the more likely the members in your farm will know, like and trust you.

Best practices for real estate video marketing

real estate video marketing tips and trips

Here are some best practices to keep in mind when creating your videos for your farm:

Keep it short

Attention spans are short, so keep your videos short and to the point. Aim for videos that are no longer than two to three minutes. (You can create long form videos as well, but be sure you have plenty of shorter videos that people can consume quickly.)

Be authentic

Your videos should showcase your personality and expertise. Don’t try to be someone you’re not. People want to work with people they can connect with, so don’t be fake, people can smell it a mile away.

Use a call to action

Include a call to action in your videos to encourage viewers to take the next step, whether that’s contacting you for more information or visiting your website, liking and subscribing or checking out other resources. Whatever you do, make sure your video has a “next step” for them to take. If you don’t tell them to take it, most likely they won’t.

Optimize for SEO

Make sure your videos are optimised for SEO by including relevant keywords in your titles, descriptions, and tags. This will help your videos rank higher in search engine results. The great news is this becomes super easy when we are hyper locally focused. Most agents and marketers are trying to catch a larger audience and aren’t touching any hyper local keywords, so we have a ton of opportunity here to become the go to agent in our farm.

Include captions

Adding captions to your videos is important for accessibility, as well as for viewers who may be watching without sound. Captions can also improve your SEO by providing more text for search engines to crawl.

Add value

Your videos should provide value to your viewers. Whether it’s educational or entertaining, your videos should leave your viewers feeling like they’ve learned something or been entertained. If there is no value, your videos won’t be watched and definitely won’t be shared. You need to create a reason for people to WANT to come back and watch more.

Conclusion

Video marketing is a powerful tool for real estate agents looking to supercharge their farming efforts. By creating engaging and informative videos, you can build trust with potential clients and extend your reach beyond your immediate sphere of influence and position you as the trusted source in your neighbourhood. Follow these best practices to create a winning video marketing strategy and watch as your real estate business takes off. You’ll be happy you did, and so will your audience!

FAQs

real estate video marketing FAQ's
  1. Do I need professional equipment to create real estate videos?

While professional equipment can certainly help, you can create effective videos using just a smartphone and a tripod.

  1. How often should I create and share videos?

It’s important to be consistent with your video content, but the frequency will depend on your available resources and target audience. At a bare minimum, aim for at least one video per month.

  1. What kind of videos should I create?

Your videos should be informative and engaging. Consider creating videos about the home buying process, local market trends, or tips for staging a home for sale and more importantly, local community content that everyone can resonate with.

  1. How can I measure the success of my video marketing efforts?

You can track metrics such as views, engagement, and conversions to measure the success of your video marketing efforts.

#videomarketing #realestatefarming #geographicfarming #targetaudience #localrealestate #communityvideos #realestateeducation #videoproduction #videoediting #socialmedia #emailmarketing #website #SEOoptimization #captions #valueaddedvideos #hyperlocalkeywords

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/LYFBlog

Show – http://launchyourfarm.com/category/interviews

The post <strong>How to Use Video Marketing to Supercharge Your Real Estate Farming Efforts</strong> appeared first on Launch Your Farm.

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Are you leveraging vendors, events and sponsorships? You should be! – Jennifer Murtland https://launchyourfarm.com/episode104/ Thu, 09 Feb 2023 18:22:48 +0000 http://launchyourfarm.com/?p=2573 http://www.LaunchYourFarm.com/Episode104

Welcome back to our 104th episode of the Launch Your Farm Show where I interview Jennifer Murtland, the co host of the Real Estate Fight Club Podcast

The post Are you leveraging vendors, events and sponsorships? You should be! – Jennifer Murtland appeared first on Launch Your Farm.

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Episode 104 – Jennifer Murtland – Real Estate Fight Club

Listen On The Podcast

Welcome back to our 104th episode of the Launch Your Farm Show where I interview Jennifer Murtland, the co host of the Real Estate Fight Club Podcast.

Today Jennifer shares how she started as a real estate investor before getting into real estate. Which then lead her to starting her own real estate team and growing an international presence as well.

As she evolved her business, she took what she learned over the years and after doing 100-120 deals a year, she took a step back to focus on having a life outside of real estate. She found things she loves, which is connecting with the community and giving back by partnering with local businesses and preferred vendors.

In this episode Jennifer and I talk about:

  • Why agents should be leveraging their preferred vendors to help have a bigger reach in your community and ultimately get more transactions.
  • Jennifer shares how they have created mutually beneficial events and opportunities with other businesses that create a lot of buzz in their farm area.
  • What she does to get consistent sponsorships every month, allowing them to double down on their marketing and reach more people.
  • A SUPER easy way to use contests to grow your database very quickly, and how to leverage social media to reach even more people. 
  • How to create tremendous value for your vendors so they keep coming back with sponsorship money each month.
  • Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Jennifer Murtland on her podcast at The Real Estate Fight Club or on social media.  Or call or text her at 513-400-1691.


Your Best Book

Check out Jennifer’s favorite book at the moment.

“Predictably Irrational” by Dan Ariely
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0061353248 
USA - https://www.amazon.com/dp/0061353248 


Predictably Irrational - Dan Ariely - Launch Your Farm - Jennifer Murtland

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

  1. The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com
  • Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com
  • 30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Jennifer Murtland - Launch Your Farm - Real Estate Fight Club

Jennifer Murtland – Co-Host – Real Estate Fight Club

Jennifer is a licensed Real estate agent and investor in Ohio and. She started her real estate career wholesaling short sales and investing in rentals in 2008. She is a co-host for Real Estate Fight Club podcast – A podcast for Real Estate agents that focuses on battling about residential real estate topics.

She is a no bull shit passionate professional that is committed to your success and is currently looking for real estate agents to join her organization which is now expanded to Mexico, Panama, Portugal, Colombia and Spain. .

Interesting Facts about Jennifer:

1. Has been skydiving 4 times

2. Was her high school’s mascot – a bumble bee

3. Traveled the world for a year visiting 17 countries; while still running her residential real estate business

4. Went cage diving with Sharks in South Africa

The post Are you leveraging vendors, events and sponsorships? You should be! – Jennifer Murtland appeared first on Launch Your Farm.

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Real Estate Conferences – Grow Your Business and Grow Yourself – Scott Hack https://launchyourfarm.com/episode103/ Thu, 26 Jan 2023 09:00:00 +0000 http://launchyourfarm.com/?p=2559 http://www.LaunchYourFarm.com/Episode103

Welcome back to our 103rd episode of the Launch Your Farm Show where I interview Scott Hack with Finish Line Realty and the founder of the Real Estate Distilled conference.

The post Real Estate Conferences – Grow Your Business and Grow Yourself – Scott Hack appeared first on Launch Your Farm.

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Episode 103 – Scott Hack – RealEstateDistilled.com

Listen On The Podcast

Welcome back to our 103rd episode of the Launch Your Farm Show where I interview Scott Hack with Finish Line Realty and the founder of the Real Estate Distilled conference.

Today Scott shares how he decided to start his own real estate conference after finding a real need in the industry for curated and concentrated real estate training.

As an owner of an independent brokerage, Scott found a real need for smaller real estate conferences that are super impactful, but where you don’t feel like just a number in a crowd, so he started his own.

In this episode Scott and I talk about:

  • Why agents should make real estate training and conferences a part of their business plan and how to make the most out of them in your business.
  • Scott shares how agents can grow their businesses in leaps and bounds, and not just from the training at the conferences.
  • What types of training and conferences agents should attend to get the most growth in their business.
  • A SUPER easy way to stand out a conference and generate referrals from all over with some simple tricks.
  • How you can start your own event and how that can help you grow as a person and in your business.
  • Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Scott Hack on his website at www.ScottHack.com where you can find out more about his brokerage and the conference. You can also find out more about the Real Estate Distilled conference at www.RealEstateDistilled.com


Your Best Book

Check out Scott’s favorite book at the moment.

“Creating Super Fans” by Brittany Hodak
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1774580780 
USA - https://www.amazon.com/dp/1774580780 

Creating Super Fans - Brittany Hodak - Scott Hack - Launch Your Farm

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

  1. The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com
  • Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com
  • 30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Scott Hack - Real Estate Distilled - Launch Your Farm

Scott Hack – Founder – RealEstateDistilled.com

The post Real Estate Conferences – Grow Your Business and Grow Yourself – Scott Hack appeared first on Launch Your Farm.

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How To Become A Local Leader And Connect With Your Community – Grant Findlay-Shirras https://launchyourfarm.com/episode202/ Thu, 19 Jan 2023 09:00:00 +0000 http://launchyourfarm.com/?p=2552 http://www.LaunchYourFarm.com/Episode102

Welcome back to our 102nd episode of the Launch Your Farm Show where I interview Grant Findlay-Shirras with Parkbench and the Become A Local Leader Podcast.

The post How To Become A Local Leader And Connect With Your Community – Grant Findlay-Shirras appeared first on Launch Your Farm.

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Episode 102 – Grant Findlay-Shirras – Parkbench.com

Listen On The Podcast

Welcome back to our 102nd episode of the Launch Your Farm Show where I interview Grant Findlay-Shirras with Parkbench and the Become A Local Leader Podcast.

Today Grant shares how he got into the real estate marketing world, kind of by accident after working in the fitness space. Grant ended up building a marketing machine with his wife for her real estate business and quickly realized that other agents could benefit.

That led Grant to build Parkbench, which has quickly become one of the top marketing platforms for real estate agents by building a platform for hyper local content and helping agents become local leaders in their community.

In this episode Grant and I talk about:

  • Why he focused his attention on helping agents help local businesses make more money and how that translates into more transactions for the agents.
  • Grant shares how taking a community first approach can lead you to become the local leader very quickly and build relationships you never thought possible.
  • What type of content drives consumers and how you can leverage content to position you as the local expert and ambassador in your farm.
  • A SUPER easy way to add value to local businesses in your farm that helps separate you from the competition which makes it even easier to book more appointments.
  • How being a local expert can help you convert more appointments and gets buyers and sellers chasing YOU rather  than the other way around.
  • Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Grant Findlay-Shirras on their site at www.Parkbench.com and be sure to find them on social media as well. You can check out their reviews online as well to find out more what other agents think about them too.


Your Best Book

Check out Grant’s favorite book at the moment.

“How To Be A Power Connector” by Judy Robinett
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0071830731  
USA - https://www.amazon.com/dp/0071830731 



Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

  1. The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com
  • Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com
  • 30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Grant Findlay-Shirras - Launch Your Farm

Grant Findlay-Shirras – Founder – Parkbench.com

The post How To Become A Local Leader And Connect With Your Community – Grant Findlay-Shirras appeared first on Launch Your Farm.

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Our 100th Launch Your Farm Episode Special – Last Piece Of Advice – Ryan Smith https://launchyourfarm.com/episode100/ Thu, 22 Dec 2022 15:22:37 +0000 http://launchyourfarm.com/?p=2541 Our 100th Launch Your Farm Episode Special – Best Piece Of Advice – Ryan Smith

http://www.LaunchYourFarm.com/Episode100

I want to personally welcome you back to our 100th episode of the Launch Your Farm.

The post Our 100th Launch Your Farm Episode Special – Last Piece Of Advice – Ryan Smith appeared first on Launch Your Farm.

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Episode 100 – Last Piece Of Advice

Listen On The Podcast

I want to personally welcome you back to our 100th episode of the Launch Your Farm. This week’s episode is the second time we’ve done one of these super special episodes. Today we share the last 49 episodes “Last Piece Of Advice” segments from our past interviews and compiled it into our 100th episode!

These are words of wisdom from agents and professionals who are crushing it in their business. They share their advice for you on what they would do to succeed. That means you are getting a super concentrated dose of awesomeness all in one episode.

This special hour and a half long episode has so much great content you will want to pull out a pad and paper and listen to it twice.

Let us know your biggest takeaways from the past “Last Piece Of Advice” segments in this episode are.


Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website – http://www.LaunchYourFarm.com

Facebook – http://www.Facebook.com/LaunchYourFarm

P.S. Want more help with your farm? Here are a few ways we can help.

  1. The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com
  • Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further.  www.LaunchYourFarmElite.com
  • 30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

last piece of advice

About Our Guest

The post Our 100th Launch Your Farm Episode Special – Last Piece Of Advice – Ryan Smith appeared first on Launch Your Farm.

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