Episode 18 – Jacqueline Pennington
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Episode 18 – Jacqueline Pennington – Launch Your Farm
Welcome back to our 18th episode of the Launch Your Farm Show where I interview Jacqueline Pennington with Re/Max in Northumberland County.
Today, Jacqueline and I discuss how she went from being a young and unknown agent who was often mistaken as a high school student to consistently putting out her message and building her brand to becoming one of the top agents in her area.
Jacqueline shares why she decided to shift her focus to the untapped rural market. She’s been able to grow her business and has had incredible success with her traditional postcard marketing backed by community events and online marketing.
In this episode Jacqueline and I talk about:
- Why it’s worthwhile to get out to do a listing appointment even if you don’t get the listing
- Jacqueline shares how finding her micro market and staying consistent with it really started to pay off and help her increase her profits.
- What type of post cards work extremely well to reach your audience and how you can organize yourself to stay consistent with it.
- A SUPER easy way to change your marketing to match the community you are serving to ensure you connect with your audience effectively.
- How to find an under served area and crush it with your farming efforts.
- Plus a ton of other insight and ideas you can use to grow your farm!
Connect with Jacqueline on Facebook @Jacqueline Pennington
On Instagram @PenningtonRemax
YOUR BEST BOOK– Check out Jacqueline’s favorite book at the moment. “Never Split The Difference” by Chris Voss Canada – https://www.amazon.ca/dp/1847941494 USA - https://www.amazon.com/dp/1847941494
Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.
Your Friend In Farming,
Ryan Smith
Launch Your Farm
Website – http://www.LaunchYourFarm.com
Facebook – http://www.Facebook.com/LaunchYourFarm
P.S. Want more help with your farm? Here are a few ways we can help
- I’ve created a boot camp for those who are looking to build a solid business in their farm quickly. We will be working in a small group and giving you actionable items each week to get you up and running with systems and tools ready to go. You can register at www.TheFarmBootcamp.com
- If you are trying to pick the right farm and not sure what to do? Get the “Launch Your Farm Course” to help walk you through the ins and outs of choosing the right farm. You can find it at: www.TheFarmCourse.com
- I’m launching a 30 Day Launch program where each day you get a video and an assignment to complete a daily task. The purpose of this program is to get you into action and get you launched with your farm in 30 days. Sign up at www.TheFarmLaunch.com
About Jacqueline Pennington
Just a small town girl, Jacqueline lives in Northumberland County. A firecracker from the start, she started her career at 23 years old jumping in with both feet as a solo agent. Not having a sphere of influence or team to rely on, Jacqueline had to find ways to generate business and found geographic farming. Over a decade later, Jaqueline’s farm generates over $300,000 in commission.
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