The Netflix Effect Real Estate Farming Marketing Strategy
Netflix has us hooked for a reason…
Not because every show is a winner, we’ve all ditched a dud! But because there’s always fresh, relevant content worth coming back for.
Your farm is no different. The challenge? Most agents can’t keep up with that kind of consistency or creativity. That’s why they get “unsubscribed.”
Here are 7 ways to keep your farm binge-worthy:
Consistency is king. Netflix doesn’t drop one show and disappear. Farming fails when you show up once and vanish.
Surprise and delight. Netflix drops unexpected hits (remember Wednesday?). Surprise your farm with guides, invites, or reports they didn’t see coming.
Binge factor matters. Netflix makes shows you can’t stop watching. Is your marketing that addictive? Or forgettable after one glance?
The quiet unsubscribe. People don’t cancel Netflix loudly. They just drift away. Same with your farm if you stop delivering real value.
Originals stand out. Netflix has originals like Stranger Things. Your “originals” are local stories, events, and insights no other agent is sharing.
Personalization sticks. Netflix recommends “just for you”. Hyperlocal touches make your farm feel like you’re speaking only to them.
Always something new. Netflix keeps you curious about what’s next. Fresh, evolving content keeps your farm tuned in month after month.
Bottom line: People don’t “subscribe” to agents. They subscribe to experiences, stories, and ongoing value. So build something that people actually want to stay subscribed to!
That’s exactly why we’re building the Local Expert Academy to be the Netflix of farming.
Not just training. A library of strategies, templates, and hyperlocal “originals” designed to keep your farm hooked, engaged, and coming back for more.
👉 See how it works here: www.LocalExpertAcademy.com
Stay binge-worthy,
Ryan “Please Don’t Unsubscribe” Smith
(P.S. We’re constantly adding to the Academy library, and I’d love your input. If you could design your own “must-watch” resource, what would it be? Your reply could literally shape what we build next.)
