Get the Full S.C.O.P.E. of Farming: A Smarter Way to Market in Your Farm
Get the Full S.C.O.P.E. of Farming: A Smarter Way to Market in Your Farm
Your Guide to Building a Balanced, Modern Marketing Plan in Your Farm
Let me guess…
You’ve picked your farm.
You love the idea of becoming the local expert.
You’re all-in on connecting with the community.
But when it comes to the marketing part?
You freeze. Overthink. Or just default to “send another postcard.”
Sound familiar?
If so, you’re not alone — and that’s exactly why I created the S.C.O.P.E. Method.
It’s a simple framework I developed to help agents build balanced, effective, modern marketing plans for their geographic farms.
Let’s walk through it together.
What Is the S.C.O.P.E. Method?
It’s a five-part approach that ensures your marketing actually reaches people, adds value, and builds trust — without being boring, repetitive, or all about you.
Here’s what it stands for:
🟠 S – Self-Promotion
Yes, you still need to promote yourself.
But self-promotion isn’t about flooding your farm with your face and your stats.
Today’s consumers care more about:
How you show up
What you know
How you help
Why you care
Self-promotion works best when it’s part of a broader plan — not the only piece of it.
We'll dive deeper into how to self-promote without being salesy in future posts, so stay tuned.
🟠 C – Community
Want to build a loyal audience in your farm? Start by putting the community at the center of everything you do.
The most successful agents I’ve coached and interviewed didn’t just “farm” an area — they served it.
That means:
Supporting local businesses
Attending (or hosting!) events
Partnering with local causes
Highlighting others before yourself
The community should feel like you’re one of them — not just someone marketing to them.
🟠 O – Online
If your farm doesn’t see you online, you barely exist.
Old-school farming taught us to send a postcard and wait.
Modern farming means you show up on their feed, in their inbox, in their search bar — and you offer real value while you’re there.
Build a digital presence that backs up your local presence:
Social media
YouTube videos
Google Business Profile
Email newsletters
Blog content (just like this!)
Your offline marketing opens the door. Your online presence seals the trust.
🟠 P – Prospecting
Let’s talk real talk: You can’t build a business just by being “present.”
You need to be proactive. That’s where prospecting comes in.
Yes, it might mean:
Door knocking
Circle prospecting
Follow-up calls
Local networking
But don’t worry — prospecting doesn’t mean “pitching.”
When layered properly, it simply means creating conversations that lead to connections.
🟠 E – Education
This one is the game-changer most agents skip.
You want to stand out in your farm?
Teach them something. Help them understand the market. Solve their problems before they ask.
Educational marketing helps you:
Position yourself as the expert
Deliver value without “selling”
Create loyal followers who trust your advice
Think:
✅ Market updates
✅ Buyer/seller tips
✅ Community insights
✅ FAQs and explainers
✅ Behind-the-scenes content
Education builds authority faster than any “Just Sold” postcard ever could.
Final Thoughts: Stop Guessing — SCOPE It Out
If you’ve struggled with knowing what to post, what to mail, or how to market consistently in your farm… S.C.O.P.E. gives you the roadmap.
Use it to:
✅ Audit your current efforts
✅ Identify what’s missing
✅ Layer your strategies intentionally
✅ Create better results, faster
And if you want to take this even further, join us in the Launch Your Farm Facebook Group — where I break down each part of this method with real-world examples, agent spotlights, and tools to help you dominate your farm.
– Ryan "The Strategic Farmer" Smith
Founder of Launch Your Farm & Creator of the S.C.O.P.E. Method
➡️ Want real-world examples and deeper strategy breakdowns for your farm?
Join the Launch Your Farm Facebook Group — it’s where we explore marketing strategies like S.C.O.P.E., C.P.R., and more, with a community of agents doing farming right.
