A person holding a smartphone showing a paused video with the text overlay “Your Competition Hopes You Skip THIS…” along with the Launch Your Farm, Local Expert Academy, and The Expert Agent logos.

Your Competition Hopes You Skip This – Real Estate Video Marketing by Local Expert Academy

October 23, 20251 min read
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Your competition hopes you skip this every week...

Here’s the uncomfortable truth: every time you DON’T show up on video, someone else’s face becomes the one people remember.

Visibility builds familiarity.

Familiarity builds trust.

And trust wins listings.

But this isn’t about going viral. It’s about owning your local stage!

Don' Skip Video - Real Estate Video Ideas - Launch  Your Farm


When people scroll through their feed and see you talking about their neighbourhood or community, that’s presence.

When they see you highlight a local business, event, or story, they start to associate you with the community itself.

That’s local authority.

And the best part? You don’t need fancy gear or scripts. You just need consistency.

One short, authentic clip a week compounds faster than any postcard ever could.

If they’re not seeing you… they’re forgetting you.


- Ryan “Lights, Camera, Local” Smith

P.S. Want a list of 10 hyperlocal video ideas you can record this week to start building your local authority fast?

Just drop the word “VIDEO” in the comments and I'll get you a copy!

After coaching and training and interviewing some of the top agents across North America, Ryan is on a mission to share his passion for geographic farming with the real estate world and to ignite the same excitement in other agents.

Ryan Smith

After coaching and training and interviewing some of the top agents across North America, Ryan is on a mission to share his passion for geographic farming with the real estate world and to ignite the same excitement in other agents.

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