Leverage Archives - Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Expert Agent Group – Join our free group and connect with other passionate real estate agents in unlocking the secrets to becoming a hyperlocal expert through geographic farming and community focused strategies. Discover proven strategies, collaborate with like-minded professionals, and access exclusive resources to help you excel in your local market.

Join at www.facebook.com/groups/theexpertagent

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!www.LaunchYourFarmTraining.com/waiting

About Our Guest

Patti Sampson – CRM and Drip Campaign Specialist

HI, I’M PATTI SAMPSON – CRM & DRIP CAMPAIGN STRATEGIST

Hi Agent friend… it’s Patti here and I am a real estate Real Estate Agent too.

In 2004, when I got my license, I got stuck in the the up-and-down cycle of agent life… showing homes, taking listings, running to my desk to write contracts, taking care of kids as a single mom, and then… at the end of the day (when I was exhausted), I still had to call/prospect my leads so they would not forget about me so I could keep my pipeline constantly full. Sound familiar?

I was fortunate to have generated thousands of leads in a competitive market, but I also had to learn how to efficiently and consistently prospect those leads so I could stay top-of-mind and convert those leads to closings fast (’cause feeding my kids was kind of important, if you know what I mean).

It was then my REAL ESTATE DRIP MAIL was born and my engagement system quickly soared me to the top of the leader board!

Today, as one of the top real estate marketing companies, I am seriously passionate about sharing my system (within any CRM).

If you are struggling, it’s time to make a change and I can help you! On this page are several options to help you get a grip on the unforgiving-real-estate-agent-cycle once and for all.

Remember… leads alone won’t grow your bank account! THE MONEY IS IN THE FOLLOW-UP!

http://RealEstateAgentBook.com

The post Mastering Real Estate Automation: A Success Story – Episode 116 – Patti Sampson appeared first on Launch Your Farm.

Beyond the Beard: Real Estate Lessons from a 20+Year Veteran – Episode 115 – Peter Porcelli

FarmerRyan — Thu, 17 Aug 2023 20:45:00 +0000

Episode 115 – Peter Porcelli

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Welcome back to our 115th episode of the Launch Your Farm Show where I interview Peter Porcelli who is the self professed “weird beard” of real estate.

Today Peter shares some of the lessons he’s learned after having his real estate licence for over 20 years. From being an agent, to a broker, to owning a brokerage and now coaches and trains agents on his proven and unique systems.

From beard hygiene, painful mistakes, real estate systems, how to be yourself in this business and sharing wisdom from his book, this episode promises an abundance of insights that are sure to resonate with everyone.

In this episode, Peter and I talk about:

• Why it’s critical for agents to learn how to generate business so you can actually SELL homes.

• Peter shares how the mistakes agents make at the beginning of their career can shape what direction they head in and how you can avoid the worst mistakes!

• What Peter has learned about language and sales dialogues and how it can drastically affect your success in this business.

• A SUPER easy way to use your personality, props and other strategies to stand out from your competition in a listing appointment to win more deals.

• How he helps agents learn scripts and processes through the use of super helpful workflows and tools to become a top notch agent.

• Plus a ton of other ideas that you can use to grow your geographic farm!

Last Piece Of Advice:

““It helps to have the RIGHT advice! Consider the source of the advice you are getting.““

Your Best Book

Check out Peter Porcelli’s favorite book at the moment.

“The Politically Incorrect Real Estate Agent Handbook” by Peter F. Porcelli Jr.

To get a copy you can order it here:

Connect with Peter Porcelli:

On his website where you can find out more about him, his book, his training programs and his other products. https://www.peterfporcellijr.com

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

Join at www.facebook.com/groups/theexpertagent

About Our Guest

Peter Porcelli – The Weird Beard Of Real Estate

Peter F. Porcelli, Jr. was born at an early age, and is on a mission to help real estate buyers and sellers by helping the agents who serve them.
Since May 2002, he’s hung his real estate license with two national and three local brokerages (all in Georgia). He’s served as the qualifying broker (boss of the brokerage) at two companies (one national and one local).

The post Beyond the Beard: Real Estate Lessons from a 20+Year Veteran – Episode 115 – Peter Porcelli appeared first on Launch Your Farm.

Mega Agent Shares: Myths, Motivation, Money, Mindset And Mastery – Episode 114 – Lorraine Jordan

FarmerRyan — Thu, 03 Aug 2023 18:56:07 +0000

Episode 114 – Lorraine Jordan

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Welcome back to our 114th episode of the Launch Your Farm Show where I interview Lorraine Jordan who runs a super successful team in Simcoe County with Keller Williams.

Join Lorraine on an inspiring journey from a teenage customer service worker to a real estate prodigy at just 18 years old! Today, she unveils the valuable lessons she’s learned throughout her career and reveals the essential secrets for agents to achieve unparalleled success in this industry.

Prepare to be amazed as Lorraine and her team average a staggering 400 sales annually, with Lorraine herself accomplishing over 100 sales each year. Astonishingly, they’ve notched up a remarkable 10,000 sales to date, all in an area with a population of just 20,000 people.

In this episode, Lorraine and I talk about:

• Why it’s critical for agents to have a clear goal and making that goal a “MUST” in your life.

• Lorraine shares how she uses “worst case scenario” thinking and then accepts that, then creates a plan to get what she wants in her business.

• What Lorraine has learned about how mindset affects your business and what stops you from achieving wild success over the next 5 years.

• A SUPER easy way to use “end in mind” goals to reverse engineer and create a plan that you can actually stick with and stay on track to your success.

• How to become financially free by investing in real estate and helping others accomplish the same goals in their life as well.

• Plus a ton of other ideas that you can use to grow your geographic farm!

Last Piece Of Advice:

“Figure out what it is that you REALLY want, and get clear on WHY you want it.“

Your Best Book

Check out Lorraine Jordan’s favorite book at the moment.

“Freedom to Live Your Best Life” by Lorraine Jordan

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1636182003

USA – https://www.amazon.com/dp/1636182003

Connect with Lorraine Jordan:

On social media by searching her name “Lorraine P. Jordan” or check out her website at www.LorraineJordan.com

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

Join at www.facebook.com/groups/theexpertagent

About Our Guest

Lorraine Jordan – With Keller Williams In Simcoe County

Lorraine Jordan is an entrepreneur, author, keynote speaker, coach, and leader, but more importantly, a dream-maker. Her goal is to work with individuals and families to make smart, educated decisions when it comes to real estate. She has written two books, “Truly Winning in Real Estate” and “Freedom to Live Your Best Life,” to provide clear-cut guidance on how to find your way to financial freedom.

She is a powerhouse real estate professional with over 30 years of experience, mastering the art of selling and helping clients along their real estate journey. In 2002, she started Team Jordan with just one assistant. Today, Team Jordan is 26 agents strong, employs 12 admin & client care staff, averages over 300 transactions per year, and is consistently the number one Keller Williams group in Canada, #20 Globally, selling more than $3.5 billion in real estate sales and helping over 10,000 families and counting across Canada.

She has worked with multiple builders and developers and is knowledgeable in land acquisition, assembly, development, and construction, having played a pivotal role in the sales and marketing of 8 subdivisions in Ontario. To date, she holds just under 200 doors and over $71M in real estate across Canada with her JV partnerships.

Nominated multiple times for Business Woman of the year, she is a Tony Robbins Platinum member, a Certified John Maxwell Leader, and a member of the coveted Gary Keller Top 200 Mastermind group.

Lorraine is a philanthropist and supporter of her hometown. She understands and appreciates the many unique benefits of life in the Georgian Bay area with its unmatched beauty, culture, and amazing outdoor living. She is the mother to four amazing children, now adults, Pierre, Alec, Adam, and Jenie. She surrounds herself with influential, high-energy people and is determined to help others find financial freedom and wealth through real estate investing. She lives to collaborate, share, and empower others.

Let her guide you to live your best life starting today.

https://www.spheresocialmedia.com/home?am_id=ryan600

The post Mega Agent Shares: Myths, Motivation, Money, Mindset And Mastery – Episode 114 – Lorraine Jordan appeared first on Launch Your Farm.

Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr

FarmerRyan — Thu, 27 Jul 2023 14:57:12 +0000

Episode 113 – Oliver Borr

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Welcome back to our 113th episode of the Launch Your Farm Show where I interview Oliver Borr who is a real estate marketing coach and founder of Sphere Social Media.

Today Oliver shares how many agents misunderstand marketing and get it all wrong. We talk about how to find your ideal clients and build marketing systems that can provide you an abundance of leads when you understand the fundamentals. His basic framework is built on the following foundation. Set up your brand, automate your processes and systems and then scale your business through prospecting.

In this episode, Oliver and I talk about:

• Why it’s critical for agents to build out systems that are automated so that they can focus on the most dollar-productive activities.

• Oliver shares how he compares dating and highschool to real estate and how this simple analogy can make you a better agent.

• What Oliver has learned about choosing an ideal avatar so that your marketing and message reach the right people, at the right time and drastically increase your conversions.

• A SUPER easy way to use things you love and are great at and use that to focus on adding value to connect with your ideal clients.

• How you can achieve mastery in your business life by narrowing down on specific niche and going deep by focusing on adding as much value as you can.

• Plus a ton of other ideas that you can use to grow your geographic farm!

Last Piece Of Advice:

“Focus on yourself and your own business. Don’t try and shortcut it.And speak to authentic people that can give you real advice and real help from real experience.“

Your Best Book

Check out Oliver Borr’s favorite book at the moment.

“Expert Secrets” by Russell Brunson

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1401970605

USA – https://www.amazon.com/dp/1401970605

“Grit” by Angela Duckworth

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1443442321

USA – https://www.amazon.com/dp/1443442321

“Essentialism” by Greg McKeown

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0804137404

USA – https://www.amazon.com/dp/0804137404

Connect with Oliver Borr:

Check out his social media systems and marketing program and get special pricing as well. You can find it at

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!

About Our Guest

Oliver Borr – Real Estate Marketing Coach & Founder Of Sphere Social Media

First and foremost, Oliver is a husband and dad of 3 amazing kids. Oliver is a real estate entrepreneur, public speaker, and real estate marketing coach. He’s the host of The Real Marketer podcast, founder of inabox, a coaching company that helps real estate agents and brokers with their marketing and messaging, and creator of Sphere Social Media, a social media platform for real estate professionals that helps them create an entire week’s worth of content in as little as 10 minutes. He’s on a mission to empower real estate professionals all over the world to build the business of their dreams by teaching them how to market themselves effectively by using the right messaging, to attract the right people.

The post Dating, Avatars & Real Estate – Foundational Lessons In Business – Episode 113 – Oliver Borr appeared first on Launch Your Farm.

Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin

FarmerRyan — Thu, 13 Jul 2023 13:00:00 +0000

Episode 112 – Guillermo Serafin

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Welcome back to our 112^th episode of the Launch Your Farm Show where I interview Guillermo Serafin who’s a super experienced business consultant and strategist.

Today Guillermo shares how he’s learned to overcome so much adversity in his life and nearly 20 years in the real estate business and how he’s used that to his advantage. Guillermo has so many reasons that he could have just given up but after being born with congenital glaucoma, losing his vision at the age of 16, having 27 eye surgeries, growing up in project housing in LA, losing his father at the age of 2 and having a mother who didn’t speak English. But thanks to the way his mother raised him, he learned never give up and keep fighting.

This has translated into his business and life and has helped him develop his keys to success:

Positioning, Presence, Proximity and Possibility

In this episode, Guillermo and I talk about:

• Why it’s critical for agents to learn to correctly position themselves in the right situation so people see you as the best person to serve them at the highest level.

• Guillermo shares how to show up where your ideal clients are and be in the right place at the right time to build those relationships.

• What Guillermo has learned about getting in front of home owners by creating the right message geared specifically for your ideal clients.

• A SUPER easy way to segment your market to ensure you reach the right person with the right offer at the right time and drastically increase your conversions.

• How Guillermo achieved massive success by helping his clients learn what the possibility that matters to your customer the most. Not just give them a cookie cutter approach.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you aren’t willing to be the first in the office, and do the grind, it shouldn’t be a surprise why you’re not winning if you’re not winning.“

Your Best Book

Check out Guillermo Serafin’s favorite book at the moment.

“Traction” by Gino Wickman

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1936661837

USA – https://www.amazon.com/dp/1936661837

Connect with Guillermo Serafin:

On his calendar link – https://calendar.thesuccessboss.com Or find him on Facebook – https://www.facebook.com/guillermo.serafin.1

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Guillermo Serafin – Business Consultant and strategist

The truth of who we are is created through the sum of who’ve we’ve been. I am a success strategist that has been self employed since the age of 17. I have worked in various industries consulting others in every aspect of wealth and business. I am a constant student and a firm believer that the answers are out there for anyone determined enough to find them.

I am licensed as a mortgage, real estate, and insurance broker. I am a business coach/ consultant that specializes in out of the box thinking in order to generate out of this world results. I always tell people that with me, it’s never about that you can’t do something, it’s always about when you’ll do it.

Choice is the one most powerful tool we all have at our disposal. Some of us use this tool effectively and others need practice. I help with that practice, and for those already being effective I assist to get them to be masterful.

I started in the music business as an artist then grew to being a producer, studio owner, and label owner. I went to school for massage therapy and did that for 3yrs. I got in to real estate and got licensed for insurance as well. I ran brokerage operations for others and of my own. I consulted business owners both in and out of the real estate and financial space on everything
from marketing to systems and mindset and more. I am a partner in a Farmers Insurance agency.

I formalized my consulting into an offering for business owners of all sizes and in any industry and now operate The Cultyour Company, a full service consulting agency that offers do for you and with you packages. My goal is to facilitate opportunity through the various business ventures that I own and operate.

I am driven by helping others achieve what they previously thought was out of their reach. I plan to speak world wide to inspire and motivate. I have a top 100 ideal clients and plan to make that list a reality in the next ten years.

www.SuccessWithStuart.com

The post Positioning, Presence, Proximity and Possibility: The 4 P’s Could Change Your Life! – Episode 112 – Guillermo Serafin appeared first on Launch Your Farm.

Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton

FarmerRyan — Thu, 01 Jun 2023 13:00:00 +0000

Episode 111 – Stuart Sutton

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Welcome back to our 111^th episode of the Launch Your Farm Show where I interview Stuart Sutton with eXp Realty in Austin Texas.

Get ready for an engaging podcast interview with Stuart, a real estate agent who broke free from the traditional mold. Instead of following the crowd, Stuart focused on expireds, FSBOs, cold calling, and door knocking, building a thriving business. However, it was a heartfelt moment with his son that made him realize the importance of work-life balance. Since then, he has created a business that allows him to enjoy quality time with his family, never working weekends or evenings.

Stuart’s expertise lies in “niche marketing,” where he has honed his skills in 1+ acre homes. By developing unique systems and tools, he has separated himself from the competition and created a business base that actively seeks him out. In this interview, Stuart shares his inspiring journey, filled with captivating stories and valuable insights. Tune in for a fun and informative episode that will leave you motivated and entertained!

In this episode, Stuart and I talk about:

• Why niche’s are so important in this business and how they help you truly become an expert.

• Stuart shares how he built a business that allows him to never work evenings and weekends, and how you can do the same in your business!

• What Stuart has learned from his direct response marketing efforts that have landed him client after client.

• A SUPER easy strategy that agents can do right now in their marketing that can drastically increase conversions and massively increase your profits.

• How Stuart achieved major market share in his “farm” in a very short time, beating out top agents who controlled the area. • Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“Remember the science – when you are considered an expert by the consumer, they really treat you as an expert. So understand the impact of the expert perspective from a consumer’s point of view. “

Your Best Book

Check out Stuart’s favorite book at the moment.

“Niche Marketing Blueprint” by Stuart Sutton

To get a copy you can order it here:

“The Power Of Habit” by Charles Duhigg

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/081298160X

USA – https://www.amazon.com/dp/081298160X

Connect with Stuart Sutton:

By email at stuart@SuccessWithStuart.com or call/text him at 512-844-3254 if you are interested in working with Stuart and learning more about his training.

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Stuart Sutton with eXp Realty in Austin Texas

The post Unleashing the Expert Perspective: How Consumers Treat You When You’re Considered an Expert – Stuart Sutton appeared first on Launch Your Farm.

Pros and Cons of Real Estate Farming

FarmerRyan — Thu, 06 Apr 2023 09:00:00 +0000

What You Need to Know About The Pros and Cons Of Farming

The real estate industry is changing. It always has been, and it always will be. That’s great news for you. With those changes comes opportunities and some disadvantages. The old school ways of doing geo farming have come and gone, however we are left with new ways of establishing yourself as the community expert. Today we are going to dive into some of the pros and cons of real estate farming you should know about if you want to build a long term successful business.

What is Real Estate Farming?

Before we start, It’s important to discuss what exactly is real estate farming? Some call it geographic farming. You may hear geo farming or geographical farming. You may just hear it referred to as “farming”. Whatever you call it, real estate farming is a marketing strategy where you focus on building relationships with homeowners and potential buyers within a specific geographic area. It involves consistently marketing to a specific neighbourhood or area to build your brand and generate leads. The great news is there are plenty of strategies you can do to build your geo farming business, which we cover in other blogs.

Before we dive into some tips and tricks, let’s talk about the pros and cons of farming you should understand!

Benefits of Real Estate Farming

Consistency

One of the main benefits of real estate farming is that it can provide consistency in your business. Agents who learn to master their efforts in their farm can build an incredibly predictable stream of leads and business from their farming efforts. This consistency can help you build a sustainable business and make it easier to plan for the future. It also allows you to be able to really reinvest in your business because you know you can get consistent returns on your marketing and efforts spent.

Predictability

Geo farming can also provide predictability in terms of your marketing efforts. This predictability allows you to create a plan that you know gets results and gets engagement. By understanding your basic metrics and your returns, you can spot changes in your market, your efforts and see more opportunities or changes that may need to be made. Also, when you farm the same area consistently, you can create a marketing plan that is tailored to that area and its residents. Which further increases your predictability.

Increased Brand Awareness

For most agents, the reason they choose to farm is they want to build a recognisable brand. Consistent farming allows agents to dramatically increase their brand awareness within their farm, thus making it easier to convert more leads, spend less and make more money. By consistently marketing to a specific neighbourhood, you can build a reputation as the go-to agent in that area which compounds all your other efforts and increases your overall business. This can help you build trust with potential clients easier and also makes it easier to generate consistent leads.

Higher Conversion Rates

When you choose to start a farm, you may not realise it, but the right approaches can lead to MUCH higher conversion rates than traditional real estate efforts. Because the right type of farming focuses on building relationships, positioning yourself as the expert and ambassador and by putting the community first (our signature C.P.R. system) you create a much stronger sense of familiarity and trust. This can make it easier to convert leads into clients and close deals because you have inherent loyalty, name recognition and stronger relationships.

Cost-Effective

With the right approaches, agents can use geographic farming as a cost-effective marketing strategy. By focusing on a specific area, you can save money on marketing expenses and generate a higher return on investment. This is due to higher conversion rates, doubling up on your strategies that work and learning to leverage what we call “strategy stacking” to get way more bang for your buck. Your tailored marketing efforts can also convert higher because it’s more suited for the specific area you are serving, rather than trying to be a general agent to all.

Personalization

Finally, real estate farming allows you to personalise your marketing efforts. By focusing on a specific area, you can create marketing materials that are tailored to the interests and needs of that area. This helps the community connect more to your marketing, as well as establishes you as the agent of choice, as you position yourself as the community specialist. This can help you build even stronger relationships with potential clients and generate more leads than you can keep up with!

Drawbacks of Real Estate Farming

It Requires Patience

One of the drawbacks of real estate farming is that it requires patience. As you are probably aware, that is something many of us agents struggle with. We want instant results and quick profits. However, farming isn’t a get rich quick scheme and takes effort. Building relationships with homeowners and potential buyers within a specific area takes time and effort. It can take months (if you learn our strategies) or even years to see results from your marketing efforts. And for many out there, they just don’t have the patience to see it through.

Time-Consuming

Geo farming can also be time-consuming. Again, it’s not a get rich quick scheme. You are going to have to put time into it to see results. The great news is that most agents aren’t committed to putting the needed time and effort. That bodes well for agents like you who are ready to make it work. The right approaches require consistent marketing efforts and a long-term commitment to build strong relationships in your farm. This can take time away from other aspects of your business if you are trying to juggle multiple balls at the same time.

Requires Consistency

One thing that is a guarantee is that geographic farming requires consistency! Consistency in your marketing efforts, in your lead generation, in your follow up and in your growth . You need to consistently focus your energy and efforts in your community or neighbourhood to ensure you get the most from the relationships you build.This can be challenging if you have a busy schedule or other responsibilities that take up your time. Or if you just aren’t fully committed.

Competition

Another drawback to farming is that you may face competition from other agents who are also targeting the same area. This can make it more difficult to stand out and generate leads. The great news is, from our experience, most areas don’t truly have a dominate agent in their area, or at least not one that you should be worried about competing with.

Limited Reach

Real estate farming also has a limited reach. Some agents fall into the trap of “FOMO” and feel that farming can limit their business. By focusing on a specific area, you may miss out on potential clients who live outside of that area. This can limit your overall reach and potential business opportunities. However, the right approaches and long term plan, can all but eliminate those concerns.

Factors to Consider Before Implementing Real Estate Farming

Before implementing any geographic farming strategies in your business, there are several factors you should consider:

Your Budget

Farming requires a financial investment in marketing materials, events, and other initiatives. But it also requires a “Time” budget as well as an “energy and effort” budget as well. You need to consider your budget before you fully commit and make sure you have the resources to sustain a long-term marketing effort. The great news is that it doesn’t usually require as much as many agents think.

Your Audience

You need to identify your audience within your farm and build a plan to connect with them on matters that have the biggest impact for them. An audience living in a condo building won’t have the same opportunities, challenges and concerns as someone living in a rural or suburban area, so understanding the needs of the residents in your farm area is very important.

Your Niche

You also need to consider your niche within the specific area. This may involve identifying the types of properties, price points, or pockets you specialise in or the types of clients you work with.

Your Strategy

Finally, you need to develop a clear strategy for your real estate farming efforts. The great news is that you came to the right place. Here at Launch Your Farm, helping you develop your strategies is what we do!

Tips for Successful Real Estate Farming

To be successful in real estate farming, consider these tips:

Be consistent in your marketing efforts
Provide valuable information to residents in your targeted area
Build relationships with potential clients through community events and other initiatives
Use digital marketing tactics, such as social media and email marketing, to supplement your offline efforts
Measure your results and make adjustments as needed

Conclusion

Real estate farming can be a powerful marketing strategy for building a sustainable real estate business. It offers consistency, predictability, and the potential for higher conversion rates. However, it also requires patience, consistency, and a long-term commitment. By considering the pros and cons of farming and developing a clear strategy, you can successfully implement real estate farming in your business. The key is to get started!

FAQs

Is real estate farming a cost-effective marketing strategy?

Yes, real estate farming can be a cost-effective marketing strategy because it allows you to tailor your marketing efforts to a specific area and generate a higher return on investment.

How long does it take to see results from real estate farming?

It can take months (if you leverage our customised strategies) or even years to see results from real estate farming because it requires consistent marketing efforts and a long-term commitment to building relationships within a specific area.

Can real estate farming be used in combination with other marketing strategies?

Yes, real estate farming can be used in combination with other marketing strategies, such as online advertising and social media marketing.

How do I identify my target audience within a specific area?

You can identify your target audience by researching the demographics, interests, and needs of the residents in that area as well as micro farm opportunities in your farm.

What are some examples of marketing materials used in real estate farming?

Examples of marketing materials used in real estate farming include postcards, newsletters, and brochures, social media, video marketing, online marketing like PPC ads and retargeting, community outreach, branding opportunities and many others.

#RealEstateFarming #GeoFarming #GeographicFarming #MarketingStrategy #CommunityExpert #Consistency #Predictability #BrandAwareness #ConversionRates #CostEffective #Personalization #Patience #TimeConsuming #Competition #LimitedReach #Budget #Audience #Niche #Strategy #SuccessfulFarmingTips

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/Blog

Show – http://launchyourfarm.com/category/interviews

The post Pros and Cons of Real Estate Farming appeared first on Launch Your Farm.

Build Your Real Estate Network

FarmerRyan — Tue, 04 Apr 2023 09:00:00 +0000

The Importance Of A Strong Real Estate Network in Geographic Farming

Real estate agents often talk about the importance of networking in their profession, and for good reason. Establishing connections and building relationships with people in your industry can open up a world of opportunities and help grow your business. One area where networking is especially crucial is in geographic farming, which involves targeting a specific area or neighbourhood for your real estate business. In this article, we will discuss why networking is so essential to success in geographic farming, and offer tips on how to build your real estate network.

What is Geographic Farming?

Geographic farming is a marketing strategy where a real estate agent focuses their efforts on a particular neighbourhood or area. The goal is to establish themselves as the go-to agent for that particular area, by marketing themselves and their services to the residents of the community. By focusing their marketing efforts on a specific area, agents can build name recognition and credibility, which can lead to more listings and sales in that area.

Why is Your Real Estate Networking Important in Geographic Farming?

When it comes to geographic farming, networking is a crucial part of creating a successful plan. If you’ve been following us for any length of time, you know that we talk about C.P.R. (Community, Positioning & Relationships) And the ultimate goal for any “farmer” is to strengthen existing relationships and build new ones.

The more connections, or relationships, you have in a particular area, the more likely you are to be successful in that area. Networking can help you establish relationships with other professionals in your area. You can focus on real estate related businesses such as mortgage brokers and home inspectors, who can refer clients to you. But it’s also super important to focus on businesses that aren’t directly tied to our industry. Networking can also help you build relationships with potential clients, such as homeowners who may be looking to sell their homes in the future.

Networking can also help you stay up-to-date on what’s happening in your target area. By attending local events and staying active in the community, you can gain a better understanding of the neighbourhood and its residents.This helps you with the “Positioning” part of the C.P.R. by becoming more of an expert in the community. This knowledge can be invaluable when it comes to marketing your services and connecting with potential clients.

Tips for Building Your Real Estate Network

Here are some helpful tips for building your real estate network in your geo farm:

Attend Local Events

Attending local events, such as community fairs, festivals, arts and craft shows or anything that brings your community together, can be a great way to meet new people and establish connections. Make sure to bring business cards with you and introduce yourself to other attendees. One of our favourite things is to ensure you have branded clothing, but make sure it’s subtle and not over the top. You should also try to strike up conversations with people in your farm to find out more about them and their interests and needs. You never know who might be in the market for a new home or looking to sell their current one. And you can also create connections you didn’t even think about.

Join a Real Estate Organization/Group

While this may not be networking directly in your farm, by joining local real estate organisations and groups, you can connect with others in our industry and help establish yourself as a credible contact for your area. These organisations often host networking events and seminars, which can help you make connections while also learning more about how to be a better agent overall.These types of relationships can be invaluable when you learn to network with out of town professionals..

Use Social Media

I’m sure by now you’ve realised the power of social media. It can be an extremely powerful tool for networking in real estate. Make sure to have a strong presence on platforms like Facebook and Instagram, and post regularly about your services and your target area. But if you want to get the best return on your time, we’ve found that agents who use social media to focus on adding value OUTSIDE of real estate to their community on social media, are the agents who develop the strongest network. Let’s be honest, most people aren’t thinking about real estate 24/7, unless you are an agent like us, so if all you use social media for is to talk about real estate, you won’t connect with the community at a high level. You can also use social media to connect with other professionals in your industry, like we mentioned in the last suggestion, but done virtually online., And connecting one to one on social media with your clients can further strengthen your relationships and referrals.

Volunteer in the Community

Volunteering in your community can be a great way to give back and meet new people at the same time. At Launch Your Farm, our suggestion is to look for local organisations that align with your values and interests, and get involved. This way you are going to ensure you enjoy doing it and can get behind a cause that means something to you, and has an impact in the community as well. This can be a great way to establish yourself as a trusted member of the community and build relationships with potential clients. This ties into the “Positioning” category by establishing yourself as an ambassador for the community.

How to Maintain and Strengthen Your Network

Building a real estate network is just the first step. As we mentioned at the beginning, it’s crucial you think past just businesses and people directly servicing the real estate industry and connect with others in your community. Also, it’s important to maintain and strengthen those connections over time. Here are some tips for doing so:

Follow up regularly: Don’t just meet someone once and then forget about them. This is a mistake most agents make. You need to ensure you follow up with your relationships regularly, whether it’s through email, phone, or social media, in person or any other form of communication you put in place.
Provide value: This is an absolute MUST if you plan on maintaining market share or even becoming a household agent. It’s important you are always looking to offer your contacts something of value, such as market updates or helpful tips for homebuyers and sellers. But you also want to provide value outside of the real estate space as well. This will keep you top of mind and help establish you as a knowledgeable and helpful resource inside and out of the real estate space.
Attend networking events: Don’t just go to one event and call it quits. Keep attending local events and real estate organisation meetings, even after you’ve established some connections. The consistency and continual contact will help you continue to expand your network and meet new people while staying top of mine.
Ask for referrals: Don’t be afraid to ask your contacts for referrals. If you build relationships that are genuine and based on adding value, you should have no problems asking for referrals. If you build your farm from a strictly transactional system, then you’ll struggle getting consistent referrals. When you come from contribution, add value and focus on relationships, if they know someone who’s in the market to buy or sell a home, they will drastically be more likely to refer them to you.
Show gratitude: When someone does refer a client to you or provides some other kind of help or support, make sure to express your gratitude. A simple thank you note or phone call can go a long way in maintaining strong relationships.

Conclusion

In conclusion, networking is essential to your success in your geographic farm. When you focus on the C.P.R. in your business, you will find more opportunities to grow. By building connections and relationships with other businesses, your community and other professionals, you can establish yourself as a trusted and knowledgeable agent of choice in your community. Attending local events, joining real estate organisations, using social media, and volunteering in the community are all effective ways to build and maintain your real estate network.

FAQs

What is geographic farming?

Geographic farming is a marketing strategy where a real estate agent focuses their efforts on a particular neighbourhood or area to establish themselves as the go-to agent for that particular area.

Why is networking important in geographic farming?

Networking is important in geographic farming because it helps you establish connections in the community and build relationships with other professionals in the industry, as well as potential clients in your target area.

How can I build my real estate network?

You can build your real estate network by attending local events, joining real estate organisations, using social media, and volunteering in the community.

How can I maintain and strengthen my real estate network?

To maintain and strengthen your real estate network, you should follow up regularly, provide value, attend networking events, ask for referrals, and show gratitude.

What are some benefits of having a strong real estate network?

Some benefits of having a strong real estate network include more referrals, increased credibility, and a better understanding of your target area and its residents.

#LaunchYourFarm #LaunchYourFarmElite #RealEstateNetworking #GeographicFarming #RealEstateMarketing #CommunityInvolvement #LocalEvents #SocialMedia #Volunteering #RealEstateOrganisation #RealEstateReferrals #RelationshipBuilding #AgentPositioning #CommunityEngagement

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/Blog

Show – http://launchyourfarm.com/category/interviews

The post Build Your Real Estate Network appeared first on Launch Your Farm.

Artificial Intelligence And Real Estate – Real Talk With A Real Expert – Brad McDaniel

FarmerRyan — Thu, 23 Mar 2023 09:00:00 +0000

Episode 108 – Brad McDaniel – Founder & CEO of Likely.ai

Listen On The Podcast

Welcome back to our 108^th episode of the Launch Your Farm Show where I interview Brad McDaniel who is the founder and CEO of Likely.ai

Today Brad shares how learned the ropes of real estate working for his father as a kid and teenager and decided he wanted to have a bigger impact on the industry by creating technology and services that helped solve problems for real estate agents.

Brad saw how most agents didn’t truly understand marketing, and he decided to leverage his experience with his father’s business plus his background in marketing to lead up to the development of Likely.ai to create a truly powerful system.

In this episode Brad and I talk about:

Why agents need to leverage artificial intelligence in their business if they want to stay relevant and completive in the future.
Brad shares how to leverage A.I. in your marketing, even if its offline and old-school.
What agents need to understand about artificial intelligence technologies like “ChatGPT” and other companies that are shaking up how this business will be run in the future.
A SUPER easy way to implement A.I. to increase the quality of your contact information and build a solid database with up to date content.
How you can use artificial intelligence to predict who is “likely” to make a move in your farm, and how you can stay in contact with them.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Brad McDaniel on their website here: Likely.Ai or shoot them an email to moredeals@likely.ai and be sure to try their 14 day free trial here FREE LIKELY.AI TRIAL if you are in the continental U.S. to try it out for yourself and stay in the loop with their future growth.

Your Best Book

Check out Brad’s favorite book at the moment.

“Innovators Dilemma” by Clayton M. Christensen 
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0062060244 
USA - https://www.amazon.com/dp/0062060244 



“The Hard Things About Hard Things” by Ben Horowitz
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/0062273205 
USA - https://www.amazon.com/dp/0062273205

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Brad McDaniel – Founder & CEO of Likely.ai

Brad McDaniel is an accomplished entrepreneur and problem solver, with a wealth of experience in real estate AI and proptech. With over 15 years of industry experience, Brad has founded two real estate artificial intelligence startups, RealAgile in 2007 and Likely.AI in 2018.

Prior to Likely.AI, Brad spent several years at Market Leader, a leading real estate software company, before it was acquired by Trulia. His passion for real estate and technology has led him to build Likely.AI into the premier platform for real estate artificial intelligence.

When he’s not working on revolutionizing the real estate industry, Brad enjoys playing golf, coaching his kids’ sports teams and playing with his dog. He’s a devoted family man and is proud to be the father of two daughters and one son, as well as a loving husband.

For more information on Brad and his work at Likely.AI, check out his LinkedIn profile: https://www.linkedin.com/in/bradjmcdaniel

The post Artificial Intelligence And Real Estate – Real Talk With A Real Expert – Brad McDaniel appeared first on Launch Your Farm.

No: It may not be what you want, but it’s what you need – Andrea Waltz – Go For No

FarmerRyan — Thu, 09 Mar 2023 15:24:14 +0000

Episode 107 – Andrea Waltz – Go For No

Listen On The Podcast

Welcome back to our 107^th episode of the Launch Your Farm Show where I interview Andrea Waltz who is the co-author of the amazing book Go For No.

Today Andrea shares how she started out in the retail space in sales and management and moved her way up through the company and handling training for their offices. She learned that you need to be willing to hear no more often in order to hear yes if you want to succeed in your life, business and relationships.

Andrea has spent the last 20+ years teaching others how to reprograming how they think about failure, rejection and how they handle the word “No”. This has led to a long career helping others change their lives and in fact was one of the books that help me start Launch Your Farm!

In this episode Andrea and I talk about:

Why “no” is a more important word than “yes” and how it can re-shape your life.
Andrea shares that the right mindset is the foundation of growth and will help you remove the mental blocks stopping you from succeeding.
What you can do to track your success and how to create a baseline with a “no goal” that will help keep you motivated and stay on track.
A SUPER easy way to get uncomfortable in a controlled way and how to use that uncomfortableness to grow yourself and hit your wildest goals.
How to create a “no awareness” in your life and business and how that can help you reframe your strategies.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Andrea Waltz anywhere on social media by just searching “Go For No” and you can find their books on Amazon by searching Go For No. (As someone who’s read the Go For No book, I can’t recommend it enough!)

Your Best Book

Check out Andrea’s favorite book at the moment.

“The Four Agreements” by Don Miquel Ruiz 
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1878424319 
USA - https://www.amazon.com/dp/1878424319

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Andrea Waltz – Go For No

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams.

A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online, featured on lists curated by Hubspot, Salesforce.com, Live Hive and many others. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, selling nearly 500,000 copies.

The “Go for No” strategy has been featured in online and offline magazines and journals including Success Magazine, Inc., Forbes, and many others. Today, “go for no” is a well-known methodology in the world of sales and widely recognized as the singular best program that deals with rejection in business.)

Her latest book with co-author Richard Fenton called, “When They Say No” is being released in February 2023.