To Door Knock Or Not?
Do you door knock in your business? Do You door knock in your farm?
Door knocking is about as polarizing as Coke vs Pepsi, right wing vs left wing, vegan vs meat eaters, Chevy vs Ford and Android vs Apple.
For everyone who swears by it, there is another who swears AT it! If you are on either team, don’t fret, you aren’t alone. But there are some things you may want to consider if you are looking to get the most out of your farm.
Team No Door Knock
Those that are on team #NoKnock tend to choose not to door knock based on their own personal feelings around it. They don’t like to be bothered by others knocking, so they don’t want to put others in the same situation.
Some agents choose not to door knock based on the amount of time and enrgy it takes, and don’t feel its worth it.
But the most common reason, I’ve found, that agents choose not to door knock is their insecurities around it. They may feel they are not good enough, or they don’t know what to say, or they feel they are bothering people.
Team Door Knock
The team #Knock are the ones who have figured out that it’s not as scary as you might think. The agents who have built solid businesses around door knocking have found ways to bring so much value while they are door knocking, that they aren’t bothering people.
They see the value in the short term and long term pay offs of their efforts and find ways to tie their door knocking into their business, their community involvement and find ways to connect with people.
There Is No Right Or Wrong
There is no right or wrong answer on whether you should door knock in your farm. If you are on team #NoKnock, you can’t knock the agents who do it, as there are plenty of agents who do it well and enjoy doing it.
If you are on team #Knock, you can’t knock agents who choose not to.
So whatever your reason to knock or not, the key is to make your decision based on adding value to your farm, not based on your fears or misconceptions.
Happy Farming!
Ryan Smith – Founder/Creator
Launch Your Farm
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