When it comes to modern geographic farming strategies, one of your main goals is to establish yourself as an expert in your farming area. There are multiple ways you can position yourself as an expert. One of our favourite ways is by creating buzz-worthy content! When you learn to master this strategy you can generate consistent interest and engagement among potential buyers and sellers, while also building your brand and reputation in your community. In this article, we’ll explore some tips and strategies you can use to create content that will get people talking about you and your real estate business while also generating leads to fill your pipeline.
Why Buzz-Worthy Content Matters
In today’s digital age, it’s more important than ever to create content that stands out from the crowd. Gone are the days of writing boring, mundane and cookie cutter content. With so much noise and competition online, it can be difficult to capture people’s attention and get them to engage with your brand. The great news is this is still how most agents operate. (if they even create content at all!)
Buzz-worthy content, on the other hand, is content that generates excitement, interest, and discussion among your target audience. By creating buzz-worthy content, you’ll be able to:
- Increase brand awareness and visibility
- Build a loyal following of fans and followers in your farm and beyond
- Attract new leads and potential clients with ease
- Establish yourself as an expert and ambassador in your farm
- Drive traffic to your website and social media pages that convert
Understanding Your Audience
Before you start creating buzz-worthy content, it’s important to understand your target audience. Start with thinking about who lives in your farm? Who are they? What are their interests, pain points, and motivations? What kind of content do they like to consume, and where do they go to find it? What things affect their day to day life? What local information and content would be relevant to them?
By answering these questions, you can begin to tailor your content to meet the needs and preferences of the people living in your farm, which will then increase the chances of it being shared and talked about.
Choosing Topics and Themes
When it comes to creating buzz-worthy content, it’s important to choose topics and themes that are relevant, timely, and interesting to your farm. Some ideas to consider include:
- Local real estate market trends and data
- Neighborhood profiles and guides
- Home staging and decorating tips
- Things to do in the community
- News and hot topics
- Local businesses
- Q&A sessions with local experts and influencers
- Touching and impactful local stories
Creating Engaging Formats
Once you’ve decided on the types of topics you will want to create, it’s important to present your content in engaging and attention-grabbing formats. Some formats to consider include:
- Infographics and data visualisations
- Videos and virtual tours
- Podcasts and webinars
- Blog posts and articles
- Social media posts and stories
- Interactive quizzes and surveys
- Print vs Digital
Which formats you decide to work with will be determined by the platforms you are sharing on, your audience, your skillset, your time and what gets the best response.
Promoting Your Content
Once you’ve created some buzz-worthy content, it’s important to promote it through the right channels to ensure it reaches your target audience. It’s one thing to create the content, but if no one finds out about it, it’s all for nothing. So don’t miss this crucial step. Some strategies to consider include:
- Sharing on social media platforms like Facebook, Instagram, and LinkedIn
- Using paid advertising to boost visibility and reach
- Partnering with local businesses and influencers to share your content
- Including your content in email newsletters and marketing campaigns
- Repurposing your content for different platforms and formats
Measuring Success
Finally, it’s important to measure the success of your buzz-worthy content to determine what’s working and what’s not. Some metrics you are going to want to track include:
- Website traffic and engagement
- Social media likes, comments, and shares
- Lead generation and conversion rates
- Brand awareness and recognition
By tracking these metrics, you’ll be able to identify areas for improvement and refine your content strategy over time. This will help you create even better content that further gets spread and builds even more awareness.
Conclusion
Creating buzz-worthy content is an essential part of any successful real estate marketing strategy. The great news is that by focusing on hyperlocal content, you will be able to reach people who resonate with it and increase the chances of your content being shared by members of your community. By understanding your audience, choosing the right topics and formats, and promoting your content through the right channels, you can generate interest and engagement among potential clients and establish yourself as an expert in your farm.
And the great news is that most agents aren’t willing to put the time in to become the hyper local expert. This leaves room for you to become the big fish in the small pond, and carve out your own niche.
FAQs
- What is buzz-worthy content?
Buzz-worthy content is content that generates excitement, interest, and discussion among your audience.
- How do I choose topics for my content?
When choosing topics for your content, consider what is relevant, timely, and interesting to your target audience. You can start by researching local real estate market trends, neighbourhood profiles, and content that is relevant to your community. You can also offer insider tips and advice for buyers and sellers, host Q&A sessions with local experts, and offer virtual home tours and open houses. Find a balance between real estate topics as well as community focused information. If you are still struggling for ideas, why not call, doorknock or email your farm and ask them what type of content they would like to see. You can get it right from the source!
- What formats should I use for my content?
To create engaging content, consider formats like infographics, videos, podcasts, blog posts, social media posts, and interactive quizzes. Choose formats that are easy to consume and share, and that align with the preferences of your target audience.
- How do I promote my content?
To promote your content, use social media platforms like Facebook, Instagram, and LinkedIn, and consider paid advertising to boost visibility and reach. You can also partner with local businesses and influencers to share your content, include your content in email newsletters and marketing campaigns, and repurpose your content for different platforms and formats.
- How do I measure the success of my content?
To measure the success of your content, track metrics like website traffic and engagement, social media likes, comments, and shares, lead generation and conversion rates, and brand awareness and recognition. Use these metrics to identify areas for improvement and refine your content strategy over time.
#BuzzWorthyContent, #GeographicFarming, #RealEstateMarketing, #TargetAudience, #EngagingFormats, #ContentPromotion, #MeasuringSuccess, #LocalTopics, #HyperlocalContent
Happy Farming!
Ryan Smith – Founder/Creator
Launch Your Farm
Be sure to check back on our blog and show to get awesome information about geographic farming!
Blog – http://www.LaunchYourFarm.com/LYFBlog
Show – http://launchyourfarm.com/category/interviews
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