Instagram Archives - Launch Your Farm

www.LaunchYourFarmTraining.com/waiting

P.S. Want more help with your farm? Here are a few ways we can help.

The Expert Agent Group – Join our free group and connect with other passionate real estate agents in unlocking the secrets to becoming a hyperlocal expert through geographic farming and community focused strategies. Discover proven strategies, collaborate with like-minded professionals, and access exclusive resources to help you excel in your local market.

Join at www.facebook.com/groups/theexpertagent

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

Join The Waitlist – Ready to dominate your local market? Local Agent Domination is your key to geo farming success! Unlock a turnkey “Done-for-You” marketing system, access expert guidance through live coaching, and implement proven strategies for winning conversations. Join our waiting list now for early bird pricing and start dominating your local market today!www.LaunchYourFarmTraining.com/waiting

About Our Guest

Patti Sampson – CRM and Drip Campaign Specialist

HI, I’M PATTI SAMPSON – CRM & DRIP CAMPAIGN STRATEGIST

Hi Agent friend… it’s Patti here and I am a real estate Real Estate Agent too.

In 2004, when I got my license, I got stuck in the the up-and-down cycle of agent life… showing homes, taking listings, running to my desk to write contracts, taking care of kids as a single mom, and then… at the end of the day (when I was exhausted), I still had to call/prospect my leads so they would not forget about me so I could keep my pipeline constantly full. Sound familiar?

I was fortunate to have generated thousands of leads in a competitive market, but I also had to learn how to efficiently and consistently prospect those leads so I could stay top-of-mind and convert those leads to closings fast (’cause feeding my kids was kind of important, if you know what I mean).

It was then my REAL ESTATE DRIP MAIL was born and my engagement system quickly soared me to the top of the leader board!

Today, as one of the top real estate marketing companies, I am seriously passionate about sharing my system (within any CRM).

If you are struggling, it’s time to make a change and I can help you! On this page are several options to help you get a grip on the unforgiving-real-estate-agent-cycle once and for all.

Remember… leads alone won’t grow your bank account! THE MONEY IS IN THE FOLLOW-UP!

The post Mastering Real Estate Automation: A Success Story – Episode 116 – Patti Sampson appeared first on Launch Your Farm.

Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael

FarmerRyan — Thu, 25 May 2023 13:00:00 +0000

Episode 110 – Beatty Carmichael

Listen On The Podcast

Welcome back to our 110^th episode of the Launch Your Farm Show where I interview Beatty Carmichael who is the founder of www.AgentDominator.com

Today Beatty shares how he took lessons from his marketing business in direct response marketing and applied it to his real estate marketing company helping agents reach six figures in under a year through direct response marketing and geographic farming.

Beatty has a real passion for marketing and has built an amazing business that uses post cards to help agents become a dominant player in their farm with proven and trackable marketing strategies.

In this episode, Beatty and I talk about:

• Why tracking results in your marketing is one of the most important things you can do in your business.

• Beatty shares how to shift your marketing from self-promotion, to marketing that actually generates leads and gets you in front of ACTUAL buyers and sellers.

• What Beatty has learned from marketing strategies outside of the real estate industry that he’s applied to our industry.

• A SUPER easy way to leverage video AND post card marketing with his “video fusion” marketing strategy.

• How Beatty has helped agents achieve total market share in their farms in under a year with extremely successful and targeted marketing.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Your Best Book

Check out Beatty’s favorite book at the moment.

“The Millionaire Real Estate Agent” by Gary Keller

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0071444041

USA – https://www.amazon.com/dp/0071444041

“Monopolize Your Marketplace” by Richard Harshaw

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1930771045

USA – https://www.amazon.com/dp/1930771045

Connect with Beatty Carmichael

On his site at www.AgentDominator.com and you can see the type of marketing he does and you can check out his podcast at www.GetSellersCallingYou.com

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Beatty Carmichael from AgentDominator.com

In 2012 Beatty Carmichael focused his company’s efforts exclusively on the real estate industry, and the beginning of Agent Dominator was birthed. Starting with geographic farming using postcard marketing, the objective was to help agents get more listings. In that pursuit, he mailed over 2 million postcards, conducted 21 split marketing tests, plus tested an additional 37 message variations, to determine what message, fonts, headlines and layouts actually worked best to get the most listings. By applying the results from these tests, many of his Realtor clients have earned around $100K or more in their first 12 months with postcard marketing alone.

Since the early days of geographic farming, Agent Dominator has expanded into other areas, developing its own cutting edge technologies that further increase more listings for its clients. Agent Dominator has also expanded from being focused solely on geographic farming to now helping agents increase sales and referrals from past clients and sphere of influence, to helping commercial brokers acquire new properties to sell … and able to offer a money back guarantee on the results it produces.

Beatty and his company have worked with some of the top Realtors in the country — individuals earning over $1 million a year GCI from personal production, to leaders of teams who do 100-300 transactions a year, and other teams that range from 800 to over 2,100 transactions a year. In addition to being the chief marketing expert, Beatty also publishes a blog and podcast named GetSellersCallingYou.com that is committed to helping agents get more listings by teaching them simple, best practices in marketing to do it.

The post Beyond Self-Promotion: Effective Marketing that Generates Real Leads – Beatty Carmichael appeared first on Launch Your Farm.

Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas

FarmerRyan — Fri, 19 May 2023 13:51:10 +0000

Episode 109 – Albie Vas

Listen On The Podcast

Welcome back to our 109^th episode of the Launch Your Farm Show where I interview Albie Vas from Keller Williams in Las Vegas.

Today Albie shares how he went from being an employee as a Microsoft engineer and quickly realized that working harder than everyone else in the company didn’t get him ahead, so he decided to jump into real estate and be his own boss.

Albie has learned to brand himself as the go to agent for Las Vegas, and today he shares a lot of the strategies he’s tried over the years and how he’s evolved his business and his brand.

In this episode, Albie and I talk about:

• Why agent to agent referrals are so important to his business and how you can leverage global connections to your business.

• Albie shares how he learned to stand out from the competition in a highly competitive market and build a strong value proposition that adds value and creates long lasting relationships.

• What Albie has learned from implementing things he’s super passionate about into his overall brand so that he stays relevant and keeps the referrals coming in.

• A SUPER easy way to use education and training to build an even stronger referral network. (And how to have fun doing it at the same time!)

• How Albie achieved the status as “Mr. Las Vegas” in the real estate world.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you get in front of someone and stay there, you have to do something that you are passionate about!“

Connect with Albie Vas on all the socials at @AlbieVas

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

About Our Guest

Albie Vas from Keller Williams in Las Vegas

I have been a licensed real estate agent in Las Vegas for 15 years( 14 with KW) but have been involved in different aspects of real estate since 2004 when my wife became a licensed agent. I’m a BOLD Grad and Tech Ambassador for our office.

I’ve worked in the best conditions (when it felt as though everyone was handed a house), to the worse and toughest economic downfall that hit our market. These times enabled me to adjust my strategies in order to help my clients but also remain a successful agent, where I saw many of my colleagues leave the business.

All these obstacles I overcame have made me the successful agent I am today. Throughout my real estate career, I’ve also spoken on several panels regarding using the internet and other technology for real estate. My last speaking engagement was for the Oklahoma Association of Realtors, which encompassed the entire state.

In the past, I had the opportunity to assist in co-writing a book that’s on Amazon’s best sellers for Real Estate books. The book is called “Luxury Homes Selling Mastery” and I was honored to have been asked by the author for my input.

The post Branding Yourself, Your Life And Your Passions Into Your Business – Albie Vas appeared first on Launch Your Farm.

Create Buzz-Worthy Content for Your Farm

FarmerRyan — Thu, 13 Apr 2023 09:00:00 +0000

When it comes to modern geographic farming strategies, one of your main goals is to establish yourself as an expert in your farming area. There are multiple ways you can position yourself as an expert. One of our favourite ways is by creating buzz-worthy content! When you learn to master this strategy you can generate consistent interest and engagement among potential buyers and sellers, while also building your brand and reputation in your community. In this article, we’ll explore some tips and strategies you can use to create content that will get people talking about you and your real estate business while also generating leads to fill your pipeline.

Why Buzz-Worthy Content Matters

In today’s digital age, it’s more important than ever to create content that stands out from the crowd. Gone are the days of writing boring, mundane and cookie cutter content. With so much noise and competition online, it can be difficult to capture people’s attention and get them to engage with your brand. The great news is this is still how most agents operate. (if they even create content at all!)

Buzz-worthy content, on the other hand, is content that generates excitement, interest, and discussion among your target audience. By creating buzz-worthy content, you’ll be able to:

Increase brand awareness and visibility
Build a loyal following of fans and followers in your farm and beyond
Attract new leads and potential clients with ease
Establish yourself as an expert and ambassador in your farm
Drive traffic to your website and social media pages that convert

Understanding Your Audience

Before you start creating buzz-worthy content, it’s important to understand your target audience. Start with thinking about who lives in your farm? Who are they? What are their interests, pain points, and motivations? What kind of content do they like to consume, and where do they go to find it? What things affect their day to day life? What local information and content would be relevant to them?

By answering these questions, you can begin to tailor your content to meet the needs and preferences of the people living in your farm, which will then increase the chances of it being shared and talked about.

Choosing Topics and Themes

When it comes to creating buzz-worthy content, it’s important to choose topics and themes that are relevant, timely, and interesting to your farm. Some ideas to consider include:

Local real estate market trends and data
Neighborhood profiles and guides
Home staging and decorating tips
Things to do in the community
News and hot topics
Local businesses
Q&A sessions with local experts and influencers
Touching and impactful local stories

Creating Engaging Formats

Once you’ve decided on the types of topics you will want to create, it’s important to present your content in engaging and attention-grabbing formats. Some formats to consider include:

Infographics and data visualisations
Videos and virtual tours
Podcasts and webinars
Blog posts and articles
Social media posts and stories
Interactive quizzes and surveys
Print vs Digital

Which formats you decide to work with will be determined by the platforms you are sharing on, your audience, your skillset, your time and what gets the best response.

Promoting Your Content

Once you’ve created some buzz-worthy content, it’s important to promote it through the right channels to ensure it reaches your target audience. It’s one thing to create the content, but if no one finds out about it, it’s all for nothing. So don’t miss this crucial step. Some strategies to consider include:

Sharing on social media platforms like Facebook, Instagram, and LinkedIn
Using paid advertising to boost visibility and reach
Partnering with local businesses and influencers to share your content
Including your content in email newsletters and marketing campaigns
Repurposing your content for different platforms and formats

Measuring Success

Finally, it’s important to measure the success of your buzz-worthy content to determine what’s working and what’s not. Some metrics you are going to want to track include:

Website traffic and engagement
Social media likes, comments, and shares
Lead generation and conversion rates
Brand awareness and recognition

By tracking these metrics, you’ll be able to identify areas for improvement and refine your content strategy over time. This will help you create even better content that further gets spread and builds even more awareness.

Conclusion

Creating buzz-worthy content is an essential part of any successful real estate marketing strategy. The great news is that by focusing on hyperlocal content, you will be able to reach people who resonate with it and increase the chances of your content being shared by members of your community. By understanding your audience, choosing the right topics and formats, and promoting your content through the right channels, you can generate interest and engagement among potential clients and establish yourself as an expert in your farm.

And the great news is that most agents aren’t willing to put the time in to become the hyper local expert. This leaves room for you to become the big fish in the small pond, and carve out your own niche.

FAQs

What is buzz-worthy content?

Buzz-worthy content is content that generates excitement, interest, and discussion among your audience.

How do I choose topics for my content?

When choosing topics for your content, consider what is relevant, timely, and interesting to your target audience. You can start by researching local real estate market trends, neighbourhood profiles, and content that is relevant to your community. You can also offer insider tips and advice for buyers and sellers, host Q&A sessions with local experts, and offer virtual home tours and open houses. Find a balance between real estate topics as well as community focused information. If you are still struggling for ideas, why not call, doorknock or email your farm and ask them what type of content they would like to see. You can get it right from the source!

What formats should I use for my content?

To create engaging content, consider formats like infographics, videos, podcasts, blog posts, social media posts, and interactive quizzes. Choose formats that are easy to consume and share, and that align with the preferences of your target audience.

How do I promote my content?

To promote your content, use social media platforms like Facebook, Instagram, and LinkedIn, and consider paid advertising to boost visibility and reach. You can also partner with local businesses and influencers to share your content, include your content in email newsletters and marketing campaigns, and repurpose your content for different platforms and formats.

How do I measure the success of my content?

To measure the success of your content, track metrics like website traffic and engagement, social media likes, comments, and shares, lead generation and conversion rates, and brand awareness and recognition. Use these metrics to identify areas for improvement and refine your content strategy over time.

#BuzzWorthyContent, #GeographicFarming, #RealEstateMarketing, #TargetAudience, #EngagingFormats, #ContentPromotion, #MeasuringSuccess, #LocalTopics, #HyperlocalContent

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/LYFBlog

Show – http://launchyourfarm.com/category/interviews

The post Create Buzz-Worthy Content for Your Farm appeared first on Launch Your Farm.

Our 100th Launch Your Farm Episode Special – Last Piece Of Advice – Ryan Smith

FarmerRyan — Thu, 22 Dec 2022 15:22:37 +0000

Episode 100 – Last Piece Of Advice

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I want to personally welcome you back to our 100th episode of the Launch Your Farm. This week’s episode is the second time we’ve done one of these super special episodes. Today we share the last 49 episodes “Last Piece Of Advice” segments from our past interviews and compiled it into our 100^th episode!

These are words of wisdom from agents and professionals who are crushing it in their business. They share their advice for you on what they would do to succeed. That means you are getting a super concentrated dose of awesomeness all in one episode.

This special hour and a half long episode has so much great content you will want to pull out a pad and paper and listen to it twice.

Let us know your biggest takeaways from the past “Last Piece Of Advice” segments in this episode are.

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

www.facebook.com/groups/301330364654447

The post Our 100th Launch Your Farm Episode Special – Last Piece Of Advice – Ryan Smith appeared first on Launch Your Farm.

Want more market share in your farm? Combine offline and online strategies! – Adam McInnes

FarmerRyan — Thu, 22 Sep 2022 09:05:00 +0000

Episode 92 – Adam McInnes

Listen On The Podcast

Welcome back to our 92^nd episode of the Launch Your Farm Show where I interview Adam McInnes who is the founder and owner of RM Marketing.

Today Adam shares how he launched a digital marketing business geared to real estate agents 5 years ago after working in the tech and sales space before that. He decided to focus on real estate selfishly because he was into real estate investing and wanted to build connections with agents.

Over the years, Adam has built a awesome business helping agents merge their offline marketing and online marketing to build a strong brand off and online. He also helps agents us what they already have, their database, and leverage strategies to create value for them AND create systems to generate more business as a result.

In this episode Adam and I talk about:

Why you MUST build in a “know, like and trust” factor into your business and how you can automate it so you won’t have to think about it.
Adam shares how to create more advanced touch points in your farm that leverage “strategy stacking” so you will always be remembered.
What type of organic content you can use, based on things you already know, to create value and help position you as an expert in your farm.
A SUPER easy way to get traffic online through offline marketing and how to track it so you can monitor your success super easily.
How to create offers that get your audience to engage and give you their contact information so you can build a solid database in your community.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Adam McInnes on Facebook at www.facebook.com/ScaleWithAdam

And be sure to check out his AMAZING Facebook group Social Media Hacks For Real Estate

And check out his awesome referral and review generating program at www.NurtureBoxx.com

Your Best Book

Check out Adam’s favorite book at the moment.

“Experts Secrets” by Russell Brunson
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1401970605 
USA - https://www.amazon.com/dp/1401970605 



“Traction” by Gino Wickman
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1936661837 
USA - https://www.amazon.com/dp/1936661837

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Adam McInnes – RM Marketing

The post Want more market share in your farm? Combine offline and online strategies! – Adam McInnes appeared first on Launch Your Farm.

Use Live Video To Crush Your Competition!

FarmerRyan — Mon, 25 Jul 2022 16:27:16 +0000

By now, we all know that video is an important part of the real estate industry. Especially live video! Whether you like it or not, it’s not going away, so if you want to stay relevant long term, it’s important that you embrace it in some form or another.

No one is saying you need to start your own online show or become the next celebrity agent on HGTV, but you should be making it a bigger part of your marketing plan in your farm if you haven’t already.

One of the best and easiest ways to incorporate video into your farm is through live video.

Why You Need Live Video

I know, I know… Thinking about doing live video may seem worse than getting a tooth pulled for some. The reality is that the only person you are hurting is yourself! You owe it to you and your farm to capitalize on the power of video.

Here are 3 ways you can use live video to crush the competition and take top spot.

Community Events

If you are active and engaged in your community, (which you should be!) then you are probably out and about at events and things happening in your farm. This is a perfect opportunity to be using live video. You can show your followers what you are up to, what exciting things are going on and invite people out.

The great news with this type of video is you don’t even need to be in front of the camera. For the camera shy folks, you can just do a voice over while you record. This way you can still let people know what’s going on and let the event do the work!

Interviews

Interviews are another great opportunity to use live video. You can interview local businesses, organisations, people in the community and even clients. This allows you to position yourself as the community expert, share valuable information and help bring attention to businesses, causes and people that your farm should know about.

This can take some upfront scheduling, but these types of live video could be repurposed into other awesome content. Plus it’s also more likely to be shared by the people being interviewed. This will drastically increase your reach in the community, and very quickly!

Q&A’s

If you want to be more informational, you could do a regular Q&A segment where you answer things about real estate, the community, the town or anything relevant to your farm. People can type in questions and you can answer them live and they can feel a more sense of connectedness as they are also part of the process.

This can also be repurposed into more content again which will give you even more opportunities to share your message. (See last months LYF Elite Theme) These types of Q&A’s can also help you come up with ideas for creating other content like blogs, other videos, newsletter content, reports and guides.

Conclusion

There are a ton of ways you can use live video in your farm, but the first step is to start. You may have to step out of your comfort zone and get started, but it’s worth every minute of it if you are committed to long term success!

Happy Farming!

Ryan Smith – Founder/Creator

Launch Your Farm

www.LaunchYourFarm.com

Be sure to check back on our blog and show to get awesome information about geographic farming!

Blog – http://www.LaunchYourFarm.com/Blog

Show – http://launchyourfarm.com/category/interviews

The post Use Live Video To Crush Your Competition! appeared first on Launch Your Farm.

Why Digital Relationships Are “REAL” Relationships – Chelsea Peitz

FarmerRyan — Thu, 07 Jul 2022 09:15:00 +0000

Episode 88 – Chelsea Peitz

Listen On The Podcast

Welcome back to our 88th episode of the Launch Your Farm Show where I interview Chelsea Peitz who is an awesome real estate social media coach and trainer.

Today Chelsea shares how she got started in the business over 20 years ago in real estate (way before social media). She started teaching agents how to use social media after discovering she loved to teach and could use social media strategies to grow real estate businesses.

Chelsea and I discuss how she’s learned how to really leverage social media over the years to help agents build a better brand, attract and find ideal clients, and have fun while doing it.

In this episode Chelsea and I talk about:

Why digital relationships are just as important as “real” relationships since most people are communicating in a digital way since covid.
Chelsea shares how you can scale your human connectivity through technology that’s totally free in just a few minutes a day.
What type of content gets the best results and how you can create the right type of content for your farm.
A SUPER easy to get your message out to people so they can connect with you, even if you aren’t even present.
How to create relevant real estate content that actually connects with your audience and how to use it to stand out from your competition.
Plus a ton of other ideas that you can use to grow your geographic farm!

Connect with Chelsea Peitz on Instagram @ChelseaPeitz and be sure to check out her free givaways by following the link in her bio.

Your Best Book

Check out Chelsea’s favorite book at the moment.

“Human Centered Communication” by Ethan Beute & Stephen Pacinelli
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1639080007
USA – https://www.amazon.com/dp/1639080007

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Chelsea Peitz

I’m an internationally recognized real estate keynote speaker whose superpower is breaking down complex concepts into actionable, easy-to-execute social media strategies.

For over 7 years, I’ve taught the real estate community how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads without feeling ‘salesy.’

I became a licensed real estate agent in 2001 B.F. (Before Facebook) and did business the “old fashioned” way for over a decade. While I’m no longer an active agent, I’ve continued to work within this niche and merge old-school strategies with new-school technology to teach others how to become more human by using tech.

I’m a frequent industry conference presenter and podcast guest whose signature style is to share actionable insights and tactical how-to’s rather than high-level fluff. Offering digestible step-by-step plans that empower agents develop a powerful personal brand that attracts their ideal audience.

For over two years, I’ve been producing The Voice of Social Sales podcast and launched my first book called Talking in Pictures, one of the few books about how camera-first platforms like Snapchat changed the way we build community through screens and how we communicate out brand. My latest book What to Post: How to Create Engaging Content That Builds Your Brand & Gets Results launched in February 2020 and is a #1 best seller in 6 different categories.

My most important role is being mom to Mason, wife to husband Brian and rescue-dog-mama to as many chihuahuas as possible.

The post Why Digital Relationships Are “REAL” Relationships – Chelsea Peitz appeared first on Launch Your Farm.

How To Generate Leads From Your Couch – Melinda Kruse DiPerna

FarmerRyan — Thu, 26 May 2022 14:40:46 +0000

Episode 83 – Melinda Kruse DiPerna

Listen On The Podcast

Welcome back to our 83^rd episode of the Launch Your Farm Show where I interview Melinda Kruse DiPerna with Keller Williams in San Diego.

Today Melinda shares how she went from working in marketing for Fortune 100 firms, to being a chemist, a stay a home mom, a consultant and got into real estate because she was investing in short term rentals before they were a thing and wanted to help others do the same.

In the last few years, Melinda has learned to be much more purposeful and intentional with building her real estate business and has mastered what she calls “Lead gen from the couch” where she leverages a communication and relationship building strategy using social media platforms like Facebook.

In this episode Melinda and I talk about:

Why relationships skills trump sales skills all day long!
Melinda shares how she shifted from old school networking, to focusing on building relationships by being intentional with the follow up.
What system she uses to tackle her 3500 person database to convert more leads and build better connections.
A SUPER easy way to use activities and personal interests you enjoy to connect with other like-minded people in your community.
How she tracks her numbers and built a system that helps her scale and hit her goals and how you can do the same.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Melinda Kruse DiPerna on Facebook and Instagram at @MelindaKDiPerna

YOUR BEST BOOK – Check out Melinda’s favorite book at the moment.

“The Four Agreements” by Don Miguel Ruiz
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1878424319 
USA - https://www.amazon.com/dp/1878424319

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Melinda Kruse DiPerna was #5 Solo agent at KW San Diego Metro in 2021, selling just over $17.3 million with 21 deals. She is all in when it comes to KW Culture and is most proud of the awards associated with being a servant leader in both her Del Mar and Metro market centers.

Melinda’s business is 100% referral based and she focuses largely on Southern California Coastal Luxury, Military, and Seniors. Her favorite source of leads is agent to agent referrals.

Melinda has served on ALC for over 6 years and is a SoCal regional IALC representative. She was recently named the Director of Military for San Diego Metro as well as a launch and growth productivity coach. She approaches her business with passion, integrity excellence and service.

When not selling real estate, Melinda enjoys the water, travel, and her family.

The post How To Generate Leads From Your Couch – Melinda Kruse DiPerna appeared first on Launch Your Farm.

How To Build Authority Through Authenticity In Your Farm – Jeff Pfitzer

FarmerRyan — Thu, 12 May 2022 14:46:06 +0000

Episode 82 – Jeff Pfitzer

Listen On The Podcast

Welcome back to our 82^nd episode of the Launch Your Farm Show where I interview Jeff Pfitzer who’s the host of the Lab Coat Agents podcast and involved in a number of other companies in the real estate space.

Today Jeff shares he’s shifted from a super successful career in the mortgage business to becoming an internationally known speaker and trainer in the real estate world where he brings a wealth of knowledge and experience around social media and the future of the real estate industry.

We dive into how to be authentic using social media in your business and how to ensure you build long lasting relationships that create a solid foundation in your farm.

In this episode Jeff and I talk about:

Why agents MUST use video in their business if they want to stay relevant and grow their business in the future.
Jeff shares how to create an authentic brand around your life and business that attracts clients so you don’t have to chase it.
What strategies massively successful agents are doing RIGHT NOW to leverage social media and video and how you can emulate that in your own business.
A SUPER easy way to create authority and trust in your farm by using other people’s listings.
How to engage local businesses in your farm to create amazing content that not only benefits them, but also adds a ton of value to your farm and helps build your brand.
Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Jeff Pfitzer on social media by searching his name! You should be able to find him if he’s done what he teaches!

Or give him a call or text him on his cell at 314-220-4945

YOUR BEST BOOK – Check out Jeff’s favorite book at the moment.

“Living With A Seal” by  Jesse Itzler
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/B00U6DNZB2 
USA - https://www.amazon.com/dp/B00U6DNZB2

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

P.S. Want more help with your farm? Here are a few ways we can help.

The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com

Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com

30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com

About Our Guest

Jeff Pfitzer is a Regional/Biz Development Manager for USA Mortgage, a 20-year veteran of the industry, has real estate franchise ownership experience, and has never been a “typical” Lender. Jeff’s focus in the mortgage industry has always been around creating a competitive advantage for his businesses thru differentiating marketing tactics by focusing on delivering high level content and value to their Realtor partners.

His expertise has evolved into one focusing on video & social media branding & marketing and he has become a Leader in the industry. These Skills have created an attraction from many industry Leaders and is the driving force behind Jeff’s current affiliation & role with Lab Coat Agents, Social Coach, Club Wealth Coaching, Ylopo, and has led to some of his current roles as primary host of the LCA podcast, co-founder of the Drunk on Social Facebook group & podcast, and Emcee & Speaker at many industry events. He was awarded as a top 30 video Influencer across the U.S.A. & Canada by BombBomb in 2019.

Additionally, Jeff partnered with the Business Video School to bring a much needed curriculum to the real estate world, teaching Professionals how to do more video.