By now, we all know that video is an important part of the real estate industry. Especially live video! Whether you like it or not, it’s not going away, so if you want to stay relevant long term, it’s important that you embrace it in some form or another.
No one is saying you need to start your own online show or become the next celebrity agent on HGTV, but you should be making it a bigger part of your marketing plan in your farm if you haven’t already.
One of the best and easiest ways to incorporate video into your farm is through live video.
Why You Need Live Video
I know, I know… Thinking about doing live video may seem worse than getting a tooth pulled for some. The reality is that the only person you are hurting is yourself! You owe it to you and your farm to capitalize on the power of video.
Here are 3 ways you can use live video to crush the competition and take top spot.
Community Events
If you are active and engaged in your community, (which you should be!) then you are probably out and about at events and things happening in your farm. This is a perfect opportunity to be using live video. You can show your followers what you are up to, what exciting things are going on and invite people out.
The great news with this type of video is you don’t even need to be in front of the camera. For the camera shy folks, you can just do a voice over while you record. This way you can still let people know what’s going on and let the event do the work!
Interviews
Interviews are another great opportunity to use live video. You can interview local businesses, organisations, people in the community and even clients. This allows you to position yourself as the community expert, share valuable information and help bring attention to businesses, causes and people that your farm should know about.
This can take some upfront scheduling, but these types of live video could be repurposed into other awesome content. Plus it’s also more likely to be shared by the people being interviewed. This will drastically increase your reach in the community, and very quickly!
Q&A’s
If you want to be more informational, you could do a regular Q&A segment where you answer things about real estate, the community, the town or anything relevant to your farm. People can type in questions and you can answer them live and they can feel a more sense of connectedness as they are also part of the process.
This can also be repurposed into more content again which will give you even more opportunities to share your message. (See last months LYF Elite Theme) These types of Q&A’s can also help you come up with ideas for creating other content like blogs, other videos, newsletter content, reports and guides.
Conclusion
There are a ton of ways you can use live video in your farm, but the first step is to start. You may have to step out of your comfort zone and get started, but it’s worth every minute of it if you are committed to long term success!
Happy Farming!
Ryan Smith – Founder/Creator
Launch Your Farm
Be sure to check back on our blog and show to get awesome information about geographic farming!
Blog – http://www.LaunchYourFarm.com/Blog
Show – http://launchyourfarm.com/category/interviews
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