Episode 83 – Melinda Kruse DiPerna
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Welcome back to our 83rd episode of the Launch Your Farm Show where I interview Melinda Kruse DiPerna with Keller Williams in San Diego.
Today Melinda shares how she went from working in marketing for Fortune 100 firms, to being a chemist, a stay a home mom, a consultant and got into real estate because she was investing in short term rentals before they were a thing and wanted to help others do the same.
In the last few years, Melinda has learned to be much more purposeful and intentional with building her real estate business and has mastered what she calls “Lead gen from the couch” where she leverages a communication and relationship building strategy using social media platforms like Facebook.
In this episode Melinda and I talk about:
- Why relationships skills trump sales skills all day long!
- Melinda shares how she shifted from old school networking, to focusing on building relationships by being intentional with the follow up.
- What system she uses to tackle her 3500 person database to convert more leads and build better connections.
- A SUPER easy way to use activities and personal interests you enjoy to connect with other like-minded people in your community.
- How she tracks her numbers and built a system that helps her scale and hit her goals and how you can do the same.
- Plus a ton of other ideas that you can use to grow geographic farm!
Connect with Melinda Kruse DiPerna on Facebook and Instagram at @MelindaKDiPerna
YOUR BEST BOOK – Check out Melinda’s favorite book at the moment. “The Four Agreements” by Don Miguel Ruiz To get a copy you can order it here: Canada – https://www.amazon.ca/dp/1878424319 USA - https://www.amazon.com/dp/1878424319
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Your Friend In Farming,
Ryan Smith
Launch Your Farm
Website – http://www.LaunchYourFarm.com
Facebook – http://www.Facebook.com/LaunchYourFarm
P.S. Want more help with your farm? Here are a few ways we can help.
- The Farm Boot Camp – Join our 8 week boot camp that’s designed to get you into action quickly and efficiently in your farm. By using the unique and proven strategies we teach, you can start to generate leads and gain market share in your farm from the first week. The strategies are “Covid friendly” and can be applied in any market. At the end of the 8 weeks, you will have over 20 strategies that you can implement to dominate your farm. www.TheFarmBootcamp.com
- Launch Your Farm Elite – Become an elite member by joining our monthly training program that’s jam packed with training, systems, tools and ongoing content to crush it in your farm. This super affordable training will help you learn the skills and strategies you need to dominate your farm and community. Whether you are already crushing it in your farm or are just looking for great insights and ideas on how to become the go to hyper-local agent in your area, then look no further. www.LaunchYourFarmElite.com
- 30 Day Launch – This course is designed to get your farm up and running in 30 days. Each day we release a new video with a new topic that builds off the last, plus we assign you daily homework broken down into actionable steps to get you into action. If you are ready to take action and looking to actually start your farm going, then this is the course for you! Sign up at www.TheFarmLaunch.com
About Our Guest
Melinda Kruse DiPerna was #5 Solo agent at KW San Diego Metro in 2021, selling just over $17.3 million with 21 deals. She is all in when it comes to KW Culture and is most proud of the awards associated with being a servant leader in both her Del Mar and Metro market centers.
Melinda’s business is 100% referral based and she focuses largely on Southern California Coastal Luxury, Military, and Seniors. Her favorite source of leads is agent to agent referrals.
Melinda has served on ALC for over 6 years and is a SoCal regional IALC representative. She was recently named the Director of Military for San Diego Metro as well as a launch and growth productivity coach. She approaches her business with passion, integrity excellence and service.
When not selling real estate, Melinda enjoys the water, travel, and her family.
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